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How to Make the Power of the Hashtag Work for You…

[ad_1] The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound You can’t use Instagram for business without the almighty hashtag. According to Simply Measured, using even a single hashtag increases post engagement by 12.6 percent. Hashtags are an effective …

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Creating Sales Presentations That Convince Prospects to Buy…

[ad_1] The following excerpt is from Jill Schiefelbein’s book Dynamic Communication. Buy it now from Amazon | Barnes & Noble | iTunes If the goal of your presentation is persuasion, let me introduce you to my favorite organizational structure for any presentation given for the purpose of driving action: Monroe’s Motivated Sequence. This isn’t just an …

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