[ad_1] You can’t just create a cool product — you have to sell it. July 20, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. For some reason, startup advice has always been about tips for non-technical founders — or how they could scoop one of us …

[ad_1] To surmount those challenges, marketing and sales need to work together to create a deep breakdown of each buyer persona. July 18, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Considering that the major portion of a buyer’s journey takes place without his or her knowledge, salespeople …

[ad_1] The best salespeople have bad days — it’s how they get through them that makes the difference. July 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s happened to all of us: One minute, we’re hitting home runs out of the park; the next, we’re swinging …

[ad_1] It’s time to look beyond social media powerhouses like Facebook, Twitter, Instagram and LinkedIn. July 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s no surprise that social media marketing is crucial to business growth in 2018. After all, we’re living in a digital …

[ad_1] If you can get your message, market, and media right, you’ll be on your way to marketing dominance. July 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from …

[ad_1] The sales team knows that closing deals is what makes the company go. You want everyone on the team to know that, too. July 16, 2018 16 min read Opinions expressed by Entrepreneur contributors are their own. Ask any businessman which is more important, their product or how it’s sold, …

[ad_1] LinkedIn is a content platform that allows you to get massive visibility with your ideal clients at no cost — if you do it right. July 16, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all been there. You spent four hours writing that …

[ad_1] If you’re struggling to drive urgency in your business, here are three ways to do it July 16, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all seen those infomercials — the ones that urge us to call in to buy a blender or …

[ad_1] Get over the shock, figure out what’s really going on and respond calmly. July 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. You’ve been working with a buyer for months. You’ve had multiple meetings, developed a great relationship, answered their objections and now, you’re hoping …

[ad_1] Good people never regret doing the right thing. July 12, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The right thing is almost always the hardest thing to do. We need to do the right thing and be hard on ourselves. We need to look at ourselves, …