[ad_1] It’s harder than ever before to grab media attention for PR-driven news. Even if you do earn coverage, you can expect to see diminished impact from that press hit. More PR people are chasing fewer journalists. Unless your company or product already has star power, it’s increasingly difficult to be …

[ad_1] “It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” If you are determined to create a killer search-engine-optimization strategy, take Mark Twain’s quote to heart. With the proper strategy and execution, your company has the potential to compete with …

[ad_1] Editor’s Note: In the new podcast Masters of Scale, LinkedIn co-founder and Greylock partner Reid Hoffman explores his philosophy on how to scale a business — and at Entrepreneur.com, entrepreneurs are responding with their own ideas and experiences in our hub. This week, we’re discussing Hoffman’s theory: To scale, …

[ad_1] Starting today, entrepreneurs have a new way to raise money. Equity crowdfunding, whereby entrepreneurs sell a portion of their companies in exchange for cash, has historically only been available to accredited investors. As of today, however, anyone can invest in a startup through equity crowdfunding. This rule change has …

[ad_1] The potential for enormous traffic and cheap pay-per-click rates are the two forces that make YouTube an effective tool for delivering compelling video ads to a target audience, says Mike Rhodes, co-author of Ultimate Guide to Google AdWords. And yet, the medium is “massively” underutilized, he says. The format is “incredibly cheap” and therefore useful for small-business …

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » Want to help Elon Musk? The billionaire entrepreneur on Thursday took to Twitter to take suggestions from his 8.5 million-plus followers for the name of The Boring Company’s …

[ad_1] We spend more time at work with our colleagues than at home with our friends and family. And when you account for the fact that Americans are pretty terrible at taking time off — more than half of workers in the U.S. don’t take all of their paid vacation …

[ad_1] One of the most serious career choices you can make is whether you will be on the clock for someone else or work for yourself. But don’t be fooled: working for yourself doesn’t always mean starting up a new company. It’s not easy to come up with the right …

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » Mornings, for many, are a tough time to feel motivated. The temptation to hit the snooze button and get more zzz’s is strong, especially if you haven’t logged …

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