[ad_1] What’s the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.”  Related: How Much Should You Invest in Content Marketing? But, the truth is, even if you know what you’re doing, content marketing can be a daunting task. Still, it can and does pay off.  …

[ad_1] When you’re looking to build buzz for a product or service, working with digital influencers like popular Instagrammers can help you reach your goals. Related: 7 Marketing Tips to Help Grow Your Brand on Instagram According to a study by Nielsen and TapInfluence, influencer marketing drives 11 times more ROI as other forms …

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » The employee experience is what makes or breaks retention. Simply put, if employees enjoy their work, they will stay. However, this is no easy feat. The best way …

[ad_1] With more than 347 million users — a population that’s growing “at a rate of more than two new members per second” — LinkedIn is easily recognized as the web’s largest professional network. Related: 5 Ways to Generate Business Through LinkedIn However, what many marketers fail to see is its advertising potential. …

[ad_1] Entrepreneurs, world leaders and professional athletes all have one thing in common: They all have some quirky habits. In the world of sports, strange habits like spitting on the ground and even clapping have been credited with improving athletes’ performance. But, is there something to this beyond superstition? It turns …

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » As the B2B sales process becomes increasingly complex, it’s becoming obvious why so many companies are choosing to steer away from the traditional lead-based model and instead embrace …

[ad_1] They use “make vs. buy” decisions like this to teach business decisions and analysis in business school because there are almost always multiple options and no clear choice. Companies bigger than yours use outside SEO sometimes, and companies much smaller use internal SEO. In my company, Palo Alto Software …

[ad_1] Iva Pawling is the co-founder and CEO of Richer Poorer. She sat down with Entrepreneur Network partner Jen Hacker in Hawaii to talk entrepreneurship and building her brand. Richer Poorer is innerwear that makes every day a good one: well-made, beautifully designed socks, boxer briefs and tees you can’t wait …

[ad_1] It’s widely expected that later this week the Federal Reserve will raise benchmark or base interest rates by a quarter-of-a-percentage point.  In 2008, the central bank took the unprecedented action of cutting the minimum rate that lenders charge for non-Treasury securities to zero in an effort to reverse the recession …

[ad_1] Many entrepreneurs are convinced that the “promised land” of pre-sales and product validation lies just beyond their next Kickstarter login screen. I hear it all the time: “We’ve got an idea for a new business, a provisional patent or app; and we’re getting ready to launch on Kickstarter. We need your help to …