[ad_1] Tesla is bringing its electric cars to the heart of the oil producing world. The automaker announced Monday that its first official venture in the Middle East will be in the United Arab Emirates. The first cars — the Model S and Model X — will hit the road …

[ad_1] When I was a senior in college, I pitched my undergraduate capstone project as such: I was going to start a business . . . on paper. As a marketing major stuck in an artsy honors program, my capstone project options were limited to literature seminars or the like. …

[ad_1] When I wrote “The Right Way to Start Branding Yourself Right Out of College,” I was thinking about my personal journey as a formerly clueless college student and what I did to eventually become a business owner. Which got me thinking — what, exactly, is “branding” as opposed to …

[ad_1] The concept of shopping has changed dramatically over the decades, with one survey revealing that customers now make 51 percent of their purchases online. For retailers, this has created a push toward a greater online presence, even among businesses specializing in local products. However, as a business’s customer base expands, personalizing each …

[ad_1] You can throw all the money you want at your marketing campaign — spend tens of thousands of dollars on branding, landing pages, funnels, Facebook, sales letters and postcards — but the single-best new customer is still a referred new customer. According to a study conducted by The New …

[ad_1] On this episode, Entrepreneur Network partner Mark Fidelman interviews Konica Minolta North American CEO Rick Taylor about the release of new product Workplace Hub, which uses technology to create IT solutions. Taylor and Fidelman break down how the product came about, what problems it solves and how Konica Minolta …

[ad_1] Great businesses are built upon a foundation of great relationships. Do you ever wonder how some people seem so natural and at ease in relationships, while others really struggle to maintain them? Is it a difference in temperament, like introversion or extroversion? It could be, but as a psychologist, I …

[ad_1] Anyone can build a boat, but without the right plans, proper tools, and focused maintenance, it will sink. The same goes for websites. There are over 1 billion websites online, however, many have been sunk, abandoned, and left wallowing in the digital depths due to a lack of strategy …

[ad_1] Editor’s Note: YoungEntrepreneur’s Ask the Expert column seeks to answer readers’ questions about everything from starting and running a business to raising funding and growth strategies. To follow the column on Twitter — and to ask a question — use hashtag #YEask, or leave a comment below. Your query …

[ad_1] Not many people can claim they’ve truly shaped popular culture, but George Lucas can. His creation, Star Wars, didn’t just render an entire fictional universe, it has earned about $6.6 billion across 17 theatrical releases (adjusted for inflation) since 1977. It’s also a full-fledged cultural phenomenon. The franchise has brought more than $32 billion to retailers through related novels, video …