[ad_1] In today’s digital world, succeeding as an entrepreneur means building a visible, impactful social brand. A personal brand is defined as attaching monetary value to a person as opposed to a business, service or product. When an entrepreneur’s personal brand is adequately developed, it spells true thought leadership. Compound …

[ad_1] The fourth episode of The Never Settle Show streamed live of Entrepreneur’s Facebook page this Wednesday and delivered another soul-soothing mix of inspiration and information for entrepreneurs. Host Mario Armstrong spoke with money guru Erin Lowry (aka Broke Millennial), who gave tips on how to achieve financial success and took questions …

[ad_1] This story appears in the September 2016 issue of Entrepreneur. Subscribe » Pet cafés (like a Starbucks full of animals) have long been popular in Asia but have run afoul of U.S. health codes. A new breed of entrepreneurs found a loophole: Partner with animal shelters to promote adoption.  Related: Finding …

[ad_1] If you asked people how long it takes to become an expert in a specific discipline, most would share the so-called “10,000-hour rule of deliberate practice” to reach mastery (courtesy of Malcolm Gladwell). While much has been said about the validity of this “rule,” my experience over the past two …

[ad_1] Most businesses focus on either profit or popularity when using social media marketing. Either they are focused on getting lots of followers and tons of engagements, or they are knee-deep in direct response data, split testing and data mining to achieve more sales. But just as Reese’s Peanut Butter Cups …

[ad_1] The following excerpt is from Jill Schiefelbein’s book Dynamic Communication. Buy it now from Amazon | Barnes & Noble | IndieBound I don’t know a single person, even a seasoned professional speaker, who doesn’t get at least a few nervous butterflies before they speak. But I’m also aware there’s a big difference between a few …

[ad_1] Sales cures all. We’ve all heard this before. It means that if you can hire a great sales staff, you’ll be ahead of the game. The phrase, however, never really had meaning for me until I almost lost my business. Flash back to the first year of JAKT (my …

[ad_1] If the closure of the popular Google Reader service has taught us anything, it’s that no program is safe from the search giant’s chopping block. The next one expected to make an untimely exit is the popular Google Adwords External Keyword Research Tool. The free Adwords tool has commonly …

[ad_1] What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: It’s called SWOT Analysis. By performing a SWOT analysis of your business and marketing …

[ad_1] Today’s small business owner is bombarded with communication focused on planning for the bad surprises — plans they need to make, money they need to spend and advisory services they need to hire. To prepare for these unforeseen circumstances, they’ve likely taken out fire insurance, secured workers comp insurance and hired a …