[ad_1] If you’re like most people reading the above title, you’ve probably automatically assumed that the topic concerns humans, not brands. After all, who has even discussed the notion of brands getting “hired” for a job? Related: Defining Your Brand: The First Step In Your Marketing Strategy Yet that lapse is a large …

[ad_1] Combating workplace harassment isn’t as simple as setting a policy and keeping your door open to employee complaints. It’s something you need to stay vigilant about all the time, and if you’re a fast-growing startup, it will be even harder to keep a pulse on how everyone’s doing. Even …

[ad_1] This week marks the beginning of a new era for a whole new generation of soon-to-be Star Wars fans, including my three-year–old son. As a fan myself, I’m a little wary. I haven’t yet seen The Force Awakens, but my hope is that director J.J. Abrams will bring back …

[ad_1] This story appears in the May 2017 issue of Entrepreneur. Subscribe » Editor’s Note: In the new podcast Masters of Scale, LinkedIn co-founder and Greylock partner Reid Hoffman explores his philosophy on how to scale a business — and starting May 3, at Entrepreneur.com, entrepreneurs are responding with their own …

[ad_1] Earned media coverage — a mention in a hard news story or editorial — is the golden goose of marketing for business owners. According to data from BusinessWire, consumers still trust news coverage more than advertising. In general, people are more likely to zero in on products and services making a difference …

[ad_1] In this video, Entrepreneur Network partner Brian Tracy discusses the three most important aspects of a great salesperson, starting with the first and most important trait: focus. Can you focus on what you want and actively take steps to achieve your goals? Or, are you more passive, waiting for …

[ad_1] The idea of quality content has been around since 2011 when Google’s Panda Update first hit and sites with bad content were sent to the basement of search engine results. Since then, content providers have had to be on their toes to ensure that everything they create and post is high …

[ad_1] Like it or not, for many entrepreneurs invoicing comes with the territory of being an entrepreneur. When I first ventured out on my own in the world of public relations, I had tunnel vision of sorts. I naively thought all I would have to worry about is doing PR. …

[ad_1] The following excerpt is from Entrepreneur’s book Finance Your Business. Buy it now from Amazon | Barnes & Noble | iTunes Although we’ve all heard of wildly successful crowdfunding campaigns, the truth is that the majority of crowdfunding campaigns fail. The leading reward-based crowdfunding site, Kickstarter, has a 35.85 percent success rate as of July …

[ad_1] You have probably heard it everywhere: video marketing is the future — and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing: So even if you’re not a big believer of video as the …