Rev_Rod

A Look at the Benefits of Money-Back Guarantees in Modern Marketing…

[ad_1] In pursuit of gaining a competitive advantage in crowded industries, many brands offer money-back guarantees. The idea is that they build trust with customers and remove any unnecessary friction from the conversion funnel. But, are these guarantees worth the trouble? Related: Entitled to a Shipping Refund? Get Help Collecting It. Understanding …

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Why Building Relationships with Your Employees Is Better Than Just Managing Them…

[ad_1] The following excerpt is from Glenn Llopis’s book The Innovation Mentality. Buy it now from Amazon | Barnes & Noble  The wealth created through authentic business relationships stimulates growth and innovation, advances commerce and benefits all. Relationships sustain more than momentum — they create and sustain relevancy. But these high-level relationships take time to …

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