[ad_1] It might surprise you to learn that the pet services industry is one of the fastest-growing in America, but it’s true. Indeed, Americans are expected to spend close to $70 billion on their pets this year, according to Pet Products Association. That’s why it’s never been a better time to jump …

[ad_1] This story appears in the January 2016 issue of Entrepreneur. Subscribe » Most businesses focus on converting prospects into customers. But it’s just as important to determine who is not a good fit for your business — to repel as well as attract. This may seem counterintuitive. You might be …

[ad_1] Have a new food and beverage product and want to connect with the people who will take your brand to the next level? Then you need to be at FounderMade’s Future of Food Summit. FounderMade, a consumer discovery platform and event series, is bringing their popular Future of Food …

[ad_1] In this era of marketing, Facebook is King. People are spending more and more time on the Facebook platform than any other. As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users. Not many people realize how effective psychological triggers can be for their business. …

[ad_1] But, graphs or no, the bottom line is this: If the point of starting your business was to find fulfillment and happiness in doing something you love, you should feel something similar about the end product. This “end” result is just as important as the money you make along the way. …

[ad_1] In mid-August, Dennis Crowley showed up late to a meeting at the Foursquare office with cake for his employees. Not just any cake, but the Dreaming Princess cake from the Little Cupcake Bakery a few blocks away. He didn’t buy it for a birthday party or a celebration; he …

[ad_1] Like basketball, construction and Marvel superheroes, marketing demonstrates its best results when people work together as a team. Your marketing team doesn’t have to be big — it might be just you and a freelancer or two, or it might be an entire department with dozens of people — but …

[ad_1] In this video, Entrepreneur Network partner Bryan Elliott sits down with Paramore vocalist, keyboardist and songwriter Hayley Williams, who talks about her background as a musician and her transition into the business world with her startup, Good Dye Young. Perhaps surprisingly, one of the biggest struggles for Williams when she started …

[ad_1] The following excerpt is from Entrepreneur’s book Finance Your Business. Buy it now from Amazon | Barnes & Noble | iTunes If you’re looking to get attention and funding for your business idea, crowdfunding might give you the initial push you need to make your dreams a reality. Launching a successful crowdfunding campaign can essentially …

[ad_1] When determining the rewards for your crowdfunding campaign, says expert consultant Sally Outlaw of Peerbackers.com, make sure supporters feel like they’re getting a good deal. For instance, an imprudent entrepreneur might offer as a reward access to an app that they’re crowdfunding for $25. “Well, when the campaign ends, …