[ad_1] A big recent change to Google AdWords will dramatically change the way you optimize your campaigns. Specifically, the change is impacting view-through conversions (VTC). This may seem like an overly technical thing that most Google advertisers may have never even heard of, but it is actually something useful for campaigns …

[ad_1] This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business. In this Dynamic Communication interview, author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, …

[ad_1] You’ll often hear others complain about how much money they make — how their income is not enough to pay for their expenses. Most of the time, they are not wrong. That is why many people work multiple jobs to try to make ends meet. Worse still, the number …

[ad_1] “Should I follow up with that prospect again? I haven’t heard back from them since my last email to them…” So goes one of the most vexing questions in prospecting. How often do I follow up, to stay “top of mind” relevant for the products and the services I …

[ad_1] Everyone has heard the phrase: “It’s not what you know, it’s who you know.” While this saying will always hold merit, the concept of networking is different today than it was 20 to 30 years ago. With the help of the internet and social media, we are more connected …

[ad_1] Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns spanning a variety of marketing channels without investing a huge amount of time into them. But the real …

[ad_1] No matter how good your product is, if you can’t convey its value to potential customers, they’ll never experience what you’ve created. That’s why sales pages are so important. With the right copy, you can give visitors a clear understanding of what they’ll get and why it’s valuable. Not …

[ad_1] There was a time when salespeople could close sale after sale with just a few tricks of the trade — a smile, a nice suit and a persuasive pitch. Not anymore. Today, pitching your product can do more to sabotage your sales than to help them. And your ideal prospects won’t …

[ad_1] Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of complex SEO activities. Most tech-savvy local-business owners have a decent idea of how to do local SEO, but diving …

[ad_1] National Financial Literacy Month is upon us, and while this may not quite be the cause for celebration that other federally recognized events are, it’s certainly worth your attention. You may look at financial literacy as an issue only younger people face, but the numbers tell a different story: Some 30 …