[ad_1] You’ve got this amazing new idea; you can barely hold your excitement! You know millions of people will be all over your new product… but will they? You need to prove your idea works and the market for it exists. Most entrepreneurs, being the optimists we are, often overlook and ignore this …

[ad_1] 2017 has been Wendy’s year of social media stardom, and with a recent Twitter challenge to a fan, its popularity continues to grow. On April 5, 16-year-old Nevada-native Carter Wilkerson tweeted at the fast food chain, asking “how many retweets for a year of free chicken nuggets?” Related: Wendy’s Brings the …

[ad_1] When I first stepped into the world of social media marketing, I thought it was as easy as putting together a list of Facebook posts and hitting publish. I was dead wrong.  Good social media is evocative and connects with your specific audience on a deeper level. Just as businesses …

[ad_1] The following excerpt is from Jill Schiefelbein’s book Dynamic Communication. Buy it now from Amazon | Barnes & Noble | IndieBound It’s said that no press is bad press. But any press can be a missed opportunity if you don’t come to the table armed and ready to play. If you want to build a …

[ad_1] Are you overwhelmed by selling, but underwhelmed by your sales results? Making small tweaks to your professional and personal life can make a huge difference. In fact, you can dramatically  increase your sales by implementing just a few high-impact changes, at home and at work. Check out these seven …

[ad_1] Why don’t planes crash more often from mechanical failure? With all the moving parts inside a plane, it seems that something would break fairly easily. So, why doesn’t that happen? One primary reason: checklists. Related: 7 Advanced Ways to Improve Your Site’s SEO Before pilots push the button for taxiing and take-off, …

[ad_1] Entrepreneurship is romanticized in our culture, and it’s easy to see why: We live in a capitalistic society that values the creation of ideas, the unlimited potential of business and of course the prestige of attaining wealth and power. Related: 12 Signs You Have an Entrepreneurial Mindset On top of that, we …

[ad_1] People refer to debt as leverage, because at a certain level of earnings, debt will increase the return on equity (ROE). The reason: There are only two ways to capitalize a business, debt and equity. Related: How to Make Debt Work For You Let’s say that a business needs $1 million …

[ad_1] If you are serious about your crowdfunding campaign, you absolutely have to make a video. Don’t fret, though. This video won’t need a Hollywood production budget. You can produce a perfectly fine video for your crowdfunding page on a budget. The co-founder of crowdfunding platform RocketHub, Brian Meece, talks …

[ad_1] When I first read about the 80/20 rule, or the Pareto Principle, I had a healthy skepticism for it. I couldn’t wrap my head around how 80 percent of my work would only lead to 20 percent of results and that the remaining 20 percent of my efforts would lead to 80 percent of …