[ad_1] One evening in early March, Mimi Rosenkrance set to work on her spacious cattle ranch to vaccinate a calf. But the mother cow charged, all 1,000 pounds of her, knocking Rosenkrance over and repeatedly stomping on her. “That cow was trying to push me to China,” Rosenkrance, 58, recalls. …

[ad_1] There is a lot of hype surrounding chatbots, and they are quickly becoming a standard part of any digital marketing strategy. Chatbots are very versatile services, and when setup correctly, can help customers answer questions and fulfill an array of tasks. Chatbots may sound like an intimidating obstacle, but …

[ad_1] If you don’t have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, …

[ad_1] If you had to guess, what American CEO do you think makes the most money? Amazon or Apple? Maybe Google or Facebook? It turns out that it’s Charter Communications CEO Thomas M. Rutledge, who leads one of the country’s top cable operators and has an income of $98,012,344 a …

[ad_1] Contrary to what many believe about the most famous leaders and entrepreneurs in the world, they aren’t fortune tellers. They don’t have to be, and you don’t either. Related: The ‘Why Before You Buy’ Is Key to Connecting With Customers Companies are likely doomed if they commit to creating products …

[ad_1] Many business owners are under the impression that online marketing is extremely complicated because some online marketing efforts fail miserably, while others are responsible for massive returns. They assume performance is related to the marketing budget, what is being marketed and who it’s being marketed to. Sure, that can all …

[ad_1] If touching Social Security is the third rail of politics (a metaphor for subjects so controversial that merely referencing them can mean the instant death of one’s political career), then touching politics is the third rail of marketing. Including politics in one’s marketing often means alienating 50 percent or more …

[ad_1] When it comes to formulating your marketing message, it is imperative to be clear, concise and thoughtful to make the largest impact. If you sway the other way by providing too much information in a complicated manner, your message may get lost. For instance, in “When Three Charms but …

[ad_1] Fifth Third Bank CEO and President Greg Carmichael began his journey as the bank’s CIO, and he credits his time in that role for teaching him crucial problem-solving and multitasking abilities. “CEOs today have to solve multiple problems at once,” he says, “and they need to understand disruptive technologies and …

[ad_1] The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But, since their algorithms are built upon the work completed by automated crawling bots (pieces of software that manually scour the …