[ad_1] How can a startup generate awareness and attract new customers without the resources necessary to pursue traditional marketing or public relations efforts?  Get creative and use these three tips to turn your customers into an effective marketing channel: 1. Reward users that recommend your product. Word-of-mouth marketing isn’t just more effective than any …

[ad_1] News reporting is increasingly moving online, forcing entrepreneurs and larger businesses to refocus their public relations efforts on digital journalism or risk falling behind more connected, tech-savvy competitors. Fortunately for business owners and PR practitioners, a number of mobile and web-based innovators have arrived with new tools that make managing public …

[ad_1] Conventional wisdom has long held that the most successful salespeople are born, not made. However, recent research shows there’s no shared salesperson gene. Instead, the right mix of tools, training and self-awareness can be effectively combined with a wide range of personality traits to create sales success. Related: This Is …

[ad_1] Effort is important, but knowing where to make an effort makes all the difference. I’ve helped hundreds of local business owners bolster their SEO. In many instances, entrepreneurs have solicited my business after unsuccessfully trying to boost their own SEO for years. The issue isn’t that they are lacking effort, …

[ad_1] You have a killer startup idea. You want a team to help make it a reality. But, you don’t have the money to hire anybody — yet. If only you could find co-founders who were willing to work for equity! But, the right cofounders can be exotic animals — …

[ad_1] Owning and operating a small business is no easy feat. There are so many moving parts, and you are essentially the head of all departments: IT, marketing, accounting, HR, sales and customer service. Related: U.S. Small Businesses Owed $825 Billion in Unpaid Invoices (Infographic) And then even when everything is running …

[ad_1] Real estate crowdfunding has gained traction in nearly every form of real estate investment. From single-home flips to new commercial builds, both seasoned investors and novices are looking to get their foot in the door. The $1 billion in such investments here in the United States alone has proven that …

[ad_1]  In a video by Entrepreneur Network partner Brittney Castro, the certified financial planner explains the importance of spending one hour a week focused on your finances. “Basically,” Castro explains, “it’s just a time on your calendar in which you can get in touch with your money, take care of it, send …

[ad_1] Is there anything worse for a freelancer than waiting for a client to pay their invoice? It’s one of the most stressful moments that freelancers and business owners must endure. Besides not being able to pay your bills, that feeling of getting short-changed is probably the worst feeling possible. …

[ad_1] The newest entry in the Star Wars film saga, Episode VIII: The Last Jedi, will hit theaters this December. As part of Star Wars Celebration, Disney and Lucasfilm today have given us a new trailer to laboriously dissect throughout the weekend. Enjoy! Star Wars: #TheLastJedi. Arriving in your galaxy December 15. pic.twitter.com/txUht2OtO8 — Star …