[ad_1] Many a brand has tried to leverage its heritage to show that it’s still relevant. Back in the day when long-standing brand loyalty was the goal, then this strategy made sense. Consumers valued a brand’s history and heritage and saw it as a signal of unique expertise. I’m not …

[ad_1] This story appears in the April 2017 issue of Entrepreneur. Subscribe » Adding to a team can be tricky. So we asked 10 entrepreneurs: How do you welcome new employees and make them part of your culture?  1. Sweat the small stuff. “When someone is new to a team, …

[ad_1] Several years ago I started a hip-hop jewelry ecommerce store. My most popular products were “grillz.” For the unfamiliar, those are the shiny teeth you see a lot of rappers wear. I shipped tens of thousands of these grillz to customers from all over the world. The idea to …

[ad_1] No single technique has brought in more business to my company than cold email outreach. I sent more than one million cold emails and made it the singular focus of my career so much that I founded an agency, Experiment 27, which specializes in enterprise outreach, cold emailing and cold …

[ad_1] Reader Resource Tune in April 7 and find out how to provide stellar customer care with social media in our free webinar. Register Now » For the past decade, myself and 15 friends have played hooky on the first day of March Madness. We call in sick to work …

[ad_1] One of the most exciting points in any entrepreneurial endeavor is the moment when you have secured outside funding. It’s the ultimate validation: someone else believes your idea will work. To get to that point, you’ve already fine-tuned your business plan. You know what your brand represents and what …

[ad_1] Mastering the art of the sale isn’t just about enticing potential customers to engage with your business, but about keeping them moving down the sales funnel all the way to the contract’s dotted line. Within this sales funnel, many businesses get lost. While they’re able to generate qualified leads, …

[ad_1] Local search engine optimization isn’t just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local …

[ad_1] I meet with clients almost on a daily basis who are unaware of the benefits of a Health Savings Account (HSA). Yes, the Affordable Health Care Act (Obamacare) can be confusing, but it’s important to know that the HSA is one of the most powerful pieces of a well-designed …

[ad_1] Whether they’re battle-tested veterans or fresh-faced newbies, entrepreneurs undergo an intense learning process when establishing and launching a business. Even those who’ve been through it before typically face a certain amount of uncertainty. That’s why it’s critical that they learn as much as possible about their specific area of …