[ad_1] This story appears in the April 2015 issue of Entrepreneur. Subscribe » One of the biggest branding mistakes companies make is not paying enough attention to their tone of voice. “Voice” is one of those concepts that may sound better suited to the literary world than the business world. In literature, …

[ad_1] Like fellow moguls Elon Musk and Richard Branson, Amazon founder and CEO Jeff Bezos hopes to send humans to Mars and beyond with his company Blue Origin. But first he has his eye on getting civilian passengers into Blue Origin’s New Shepard spaceships in 2018 for suborbital journeys — …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » When it comes to buying products online, customers have more options than ever before. There are businesses serving every niche and there are also ecommerce giants like Amazon that essentially offer a catch-all solution. …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Motion PR is a high-performing, Chicago-based public relations agency focused on keeping one step ahead of its clients’ needs. Kimberly Eberl, CEO and founder, knows that in PR there is always change, so either …

[ad_1] For the past four years, myself and three other marketers have met frequently to talk shop. We’ve celebrated a variety of milestones together — promotions, an engagement, our children’s birthdays. What had originally begun as an opportunity to learn from other professionals, has grown into a valuable friendship. While …

[ad_1] Unless you’ve been buried under a rock for the last few months, you’ve likely heard about the issues regarding fake news stories gathering millions of likes, shares and comments on social media. Most of the media coverage of this unsettling phenomenon has centered on politics, but there is so much more …

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[ad_1] Search engine optimization (SEO) has long been an important strategy for business success, and it’s becoming more relevant. More people are ditching desktops and laptops in favor of mobile-only devices, and conversion rates on smartphones are 15 times higher from searches than as a result of social media recommendations. Need more convincing? Take …

[ad_1] Eight years ago Jason Wachob was physically crippled from a business venture that went bust. “I flew 150,000 miles coach in a single year for my last start up company,” Jason said in a recent interview. “When you’re 6’7”, that’s torture.” By the end of 2006, the former Columbia …

[ad_1] In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors describe what materials you need to include …