[ad_1] Persuasion is a powerful tool to make your message stick with an audience. But, the effectiveness of your argument is just as much about how you deliver that message, and when, as it is about what you’re saying. Yale University psychologist Carl Hovland, one of the first to study techniques of persuasion, started by …

[ad_1] Tesla, Virgin Galactic and Oculus all have something in common: They build sexy products and the media loves to give them coverage. Most businesses are more mundane. They lack the flash and sizzle inherent in an industry such as space travel. Because these companies don’t have a built-in marketing advantage, they companies have to …

[ad_1] The following excerpt is from Michael Glauser’s new book Main Street Entrepreneur. Buy it now from Amazon | Barnes & Noble | iTunes There are always ways to produce big results with small means, which is critical to an entrepreneur’s long-term success and sustainability. The entrepreneurs I have interviewed over the past 20 years and …

[ad_1] About 30 people were treated for burns after walking on hot coals during self-help guru Tony Robbins‘ “Unleash the Power Within” seminar in Dallas earlier this year. You don’t need to walk on hot coals to unleash more power, but you do need to take more actions and become …

[ad_1] Everyone wants to get a high click-through rate and a good spot in Google’s search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to rank websites — and some of these are proven, some are controversial and some are purely nerd-based conjecture — it can …

[ad_1] A clothing startup may need production financing to fulfill a large production order from a thriving boutique. A construction company may need equipment leasing to pay for a new excavator, bulldozer or boom lift for a massive city contract. A corner restaurant may need a merchant cash advance to …

[ad_1] Unicorn. Few words are as celebrated in the tech world — and few, as hated. Coined in 2013 by Aileen Lee to describe a private company valued at over $1 billion, unicorn — much like its relatives “growth hacking,” “deep dive” and “making the world a better place” — began with the best …

[ad_1] Three months have now passed since Title III of the JOBS Act legalized true equity crowdfunding where startups can raise up to $1 million in capital online to jumpstart and grow their companies. As an attorney whose practice centers around the JOBS Act and helping companies raise funds through …

[ad_1] Too often, people ignore the option of buying real estate in an IRA because of the lack of tax benefits, thinking they should just own real estate in their own name. But, in this video, Entrepreneur Network partner Mark Kohler explains why this investment strategy isn’t about tax benefits — it’s …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Few of us would call open enrollment “fun.” The words alone cause some employers to break into a sweat and some employees to feel a headache coming on. We dread open enrollment because it’s …