[ad_1] Search engine optimization can be a confusing and frustrating topic for an entrepreneur. He or she probably knows that SEO contributes to online success but may not always understand what it entails or how to best approach it. Consumers turn to search engines when they look for products and …

[ad_1] Women’s Small Business Month, which happens every October, is a great time to highlight the many contributions and advancements made by female business owners who are making a significant, positive impact to our nation’s economy. The latest census data shows that in 2012, female-owned firms made up more than 36 percent …

[ad_1] With the busy holiday season fast approaching, now is the time many small-business owners start thinking about goals for the upcoming year — maybe it’s expanding to an additional location, introducing a new product or even hiring staff in order to achieve better work-life balance. Related: In Defense of Work-Life Balance …

[ad_1] Business moves at light speed. To convert site visitors and casual passersby into customers, you have to make your business both appealing and easy to trust. In fact, that’s the whole point of marketing — to create a positive image of your business and, in turn, drive sales. Through …

[ad_1] Whether you’ll shop at the mall or buy online, you don’t have to roll into 2017 in debt. To help you navigate the deals and stick to a budget, here are five money-saving tips from Trae Bodge, a shopping expert for cash-back site Splender.com. Watch more videos from Jessica Abo on her YouTube channel …

[ad_1] Late-paying customers can be the bane of business owners. Attorney Nina Kaufman suggests three effective ways for getting customers to pay a timely and efficient way: 1. Bill regularly and timely. Don’t be late sending invoices. Stay top-of-mind.2. Follow up on invoices sooner rather than later. It’s OK to …

[ad_1] On Feb. 7, in an interview with CNBC, Under Armour’s CEO Kevin Plank said of President Donald Trump, “To have such a pro-business President is something that is a real asset for the country. People can really grab that opportunity … He wants to build things. He wants to …

[ad_1] Around the world, people use apps like Runtastic, Fitbit and Strava to keep track of their fitness — even at the office — measure their progress toward goals and show off on social media. We all know about that last one, right? Similar apps are also conquering the office, radically transforming the way …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » When it comes to achieving goals, sometimes people bite off more than they can chew. The result? Frustration. In a Facebook Live for The Goal Standard Challenge, high-performance coach Todd Herman shares the importance of getting …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Outsourcing is one of the top trends in business today, a near-necessity in the age of a globalized, increasingly networked world. Often, outsourcing done right can be the difference between profit and loss, a …