[ad_1] As everyday people, we too get caught up in the hype of big time events and find brands’ strategies and marketing tactics unique to those extraordinary circumstances. But while the scale and magnitude of this week’s Super Bowl is hard to match on any given day, as marketers the …

[ad_1] The following excerpt is from Rick Grossmann’s book Franchise Bible. Buy it now from Amazon | Barnes & Noble | IndieBound Franchising your business doesn’t have to be difficult and expensive as long as you have a well-planned franchising roadmap and realistic expectations. Franchising your business can also be very lucrative as you take your …

[ad_1] Every day, there seems to be a new article breaking down what makes a great CEO. Whether it’s a general piece or something related to Steve Jobs, the articles often focus on what makes these executives unique, not the winning characteristics they all share. It’s no secret that being …

[ad_1] If we talk about website optimization, keyword research is an essential part for both PPC marketing and search engine optimization success. The internet is choke full of articles by search marketing experts who tell you that it is necessary to optimize your site for the terms that people are …

[ad_1] Ideas are wonderful. In fact, ideas are what make the world such an interesting place. Unlike other species, humans have the ability to creatively and artistically brainstorm new ideas that did not previously exist. Unfortunately, ideas are not always enough. In the business world, you need more than an …

[ad_1] Running a startup is expensive. If you’re an entrepreneur, you already know this, and likely have “find money” high on your priority list. There’s a fair chance that the first place you’re going to look is at venture capital firms — those glorious businesses that, thanks to shows such as Silicon Valley and …

[ad_1] It can be pretty scary to leave that ol’ reliable paycheck behind when you’re venturing out on your own to start a new business. But you don’t have to take that sort of plunge — you can get your feet wet by getting your side hustle on. In this …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Your funding struggles could soon become obsolete, regardless of your lack of connections, networks or angels in your corner to get your startup off the ground. According to Massolution’s Crowdfunding Industry Report, crowdfunding is posed …

[ad_1] While finanical planning can be imperative for setting up future goals, knowing how financial planners work — and what approach works best for you — can be tricky.  In a video by Entrepreneur Network partner Brittney Castro, the certified financial planner goes over three different ways that people charge for financial …

[ad_1] When there are an estimated 200 factors affecting your search-engine results positions, you’ve got to be choosy about which ones you’ll work on in order to affect the greatest change. Related: U.S. States With the Lowest Click-Through Rates Are Also Those With the Lowest Obesity Should you target your keywords …