[ad_1] In the golden age of the software services company, Novell — remember? — I worked in public relations for CEO Eric Schmidt. And even back then, before talk of “the cloud,” Schmidt was spreading his vision of “One Net.” Related: 4 Entrepreneurs Trying to Bring Cloud Computing to Tech-Leery Law Firms He …

[ad_1] The practice of public relations is not what it used to be.  In the past, great care and effort went into crafting messages and pitch development. For example, when Julius Caesar wrote his compelling pitch in 50 B.C., his vivid portrayal of military exploits convinced the people of Rome …

[ad_1] One of the best ways to earn more value for your online marketing campaign is to get your brand featured in major media publications — and here we’re talking about global, major-name publishers, reaching monthly audiences that number in the millions. Related: 3 Secret PR Weapons To Help Build Your …

[ad_1] The landscape for search engine rankings is brutally competitive where geographically relevant searches are concerned. And, increasingly, the landscape is becoming pricier and less penetrable. As a result, local SEO has become much more important to businesses across the board. Around 80 percent of consumers look to search engines to find …

[ad_1] Q: What are the best free apps for social media management? I am a bit familiar with Hootsuite, Zoho social, Klout and Buffer but want to see what is the best and how they compare. A: You’ve hit on a few of the top social media management tools out …

[ad_1] Instagram shows no signs of slowing down. The service now boasts a whopping 600 million active monthly users, and that last 100 million joined in just the past six months. Instagram’s only real competition is Snapchat. And while the latter may be the more popular teenager hangout, the real marketing …

[ad_1] There are so many social networks nowadays, and according to different sources, each one is the most important to your business. Now, as a busy sole entrepreneur, or even as a digital marketing manager who’s faced with time and budget constraints, where do you invest those resources? You can’t …

[ad_1] Marketing. Entrepreneurs can no longer just focus on the traditional four P’s: place, product, promotion and price. It now encompasses so much more — everything from branding to ad placement and social media campaigns. Fortunately, we have Ryan Bonnici, marketing director at HubSpot, a company providing inbound marketing software, …

[ad_1] More and more businesses are relying on influencers to add credibility to their brand. Since consumers are increasingly wary about trusting what businesses tell them, this is one way brands can still have a voice. According to Tomoson’s Influencer Marketing Study, not only is influencer marketing one of the …

[ad_1] Forget about like counts; focus on engagement. I can hear sighs of relief from some (“Finally no more race to hundreds of thousands of likes”) and some disgruntlement (“Ugh, now that I spent all this time, money and effort, you say it doesn’t matter?”). Engagement as a metric of value. The …