[ad_1] “When this place gets its head around what it takes to win, it’s an amazing thing that happens. Workers are thinking: ‘I’ve got to do my job better so I can help the company sell more airplanes.’ That’s the mindset we’re trying to create around this place.” So said …

[ad_1] Marketing has seen a paradigm shift with the rise of all things online and mobile. Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers are evolving every day. While these platforms are remarkably …

[ad_1] In 2017, digital ad spending in the United States will exceed TV ad spending for the first time. And, by 2020, marketers will spend 36 percent more on digital than on TV. Those predictions are a powerful testament to the importance digital advertising has in modern marketing. Related: 3 Ways to Optimize Your …

[ad_1] 2016 has been a whirlwind year for employer legislation and compliance, and things aren’t slowing down. In July, the Department of Labor (DOL) finalized a list of increased penalty amounts for violations related to employee benefits and pay — some of which haven’t been updated since 1997. With so …

[ad_1] In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors reviews the most critical types of insurance …

[ad_1] Healthcare costs are rising, and that means one thing for employers: more expensive employee benefits. In fact, an August survey of 133 large U.S. employers by the National Business Group on Health (NBGH) found that employers surveyed expected health-plan premiums to rise in 2017 by 5 percent. Related: 6 Hacks for Taking …

[ad_1] This story appears in the July 2016 issue of Entrepreneur. Subscribe » Q. How can I reduce my company’s insurance costs? A. It’s simple, in theory: The less risky your business seems, the less your insurance company will charge you, says Michael Turpin, an executive VP at New York City-based brokerage USI. …

[ad_1] If you want your business to take off and scale, you need to embrace data from day one. Scratch that: Don’t merely embrace data. Put a ring on it and shout a resounding, “I do!” Here’s why: As the landscape grows increasingly more data-centric, it’s better to become data-savvy …

[ad_1] I’m the first to admit I don’t know everything about marketing. As a 23-year-old, I’d say I’m a novice — in life as well as business. I can’t claim to understand the nuances and psychological principles of persuasion, but I do have real-world experience working beside professionals who’ve mastered the …

[ad_1] For many entrepreneurs, the process of creating and launching a new product or service is intense and intimate. Often, you’re so passionate about the idea that you believe its merits will be self-evident to prospective customers; that the innovation is so obvious and exceptional that it will sell itself. …