Advertising

[ad_1] With Veterans Day upon us, there is no better time to laud the men and women who selflessly volunteer their time, energy and personal well-being to protect our country, allowing us the freedoms we enjoy. So, thank you to all who have, and continue to, volunteer and risk their lives in …

[ad_1] The holiday season is pretty much here already, and the internet is still probably the outlet of choice for much of your marketing. But, don’t count out traditional marketing just yet. Just as in-person interactions can personalize your relationship with customers and colleagues, print collateral can make a different …

[ad_1] At their newly expanded offices in Chinatown, Manhattan, Bark, the makers of the toy and treat subscription package BarkBox, like to bring their dogs to work. The three open-plan floors are dotted with fun yet functional accents for both people and canines to enjoy, resulting in an office inspired …

[ad_1] Remember forums? Delphi Forums, one of the first, started in 1983. Forums provided an early version of social marketing, gathering together others to discuss common interests and causes. While Delphi still exists today, most forums don’t. They are difficult to grow and maintain high levels of engagement from members. Think …

[ad_1] The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound One of the most misunderstood elements of the Facebook ads platform is the “great and powerful” Facebook Pixel, …

[ad_1] In this video, Entrepreneur Network partner Neil Patel explains how he spent $400,000 on fans for his Facebook page, and why it was a waste.  When Patel started using this strategy, he had over 100,000 visitors to his website each month from Facebook. However, when the social network changed …

[ad_1] Creating a brand in saturated markets is an increasingly difficult task. While adtech is making it easier to target potential customers, producing unique, human-centered content that differentiates the brand remains a challenge for most companies. I deal with this on a daily basis, and constantly work to improve my …

[ad_1] Every day is a “National Day of Something” or some kind of holiday. For example, Nov. 8 is National Cappuccino Day, which many thousands of Americans will discover when they see the hashtag #NationalCappuccinoDay trending on Twitter, catch a coffee brand posting about it on Facebook or hear a …

[ad_1] When he launched Starbucks, Howard Schultz had a goal: to make his coffee shop the “third place” in a consumer’s life after home and work. Many successful years later, Starbucks is not just a place to grab coffee on the go; it has become a gathering place for friends, …

[ad_1] This story originally appeared on Bizness Apps We have officially entered the holiday season! October through January is filled with holidays from Halloween to New Years. As a small business, you can take advantage of this joyful time by taking your marketing efforts to the next level. There are …