Advertising

[ad_1] Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can actually work — and pay off big-time. While digital hogs the headlines, direct mail …

[ad_1] UPDATE: Well, that was fun (annoying?) while it lasted. As The Verge notes, Google has stopped Google Home from responding to the Burger King ad. In a separate post, the blog also says that it appears Burger King edited the Wikipedia article for the Whopper prior to the ad’s release, given the …

[ad_1] When most emerging e-commerce brands turn to digital marketing to increase sales, many think of SEO, display advertising, and paid search. If you’re one of those companies, then not only are you leaving money on the table by not testing less expensive options, but you are missing a wave …

[ad_1] What’s the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.”  Related: How Much Should You Invest in Content Marketing? But, the truth is, even if you know what you’re doing, content marketing can be a daunting task. Still, it can and does pay off.  …

[ad_1] It’s been a rocky year for Uber, although the ride-hailing app’s troubles started long before 2017. For years, Uber has found itself in the middle of scandals — from issues with drivers to infringing on privacy. However, the one thing we’ve learned about Uber is that it has no …

[ad_1] In a data-driven business environment, everyone is waiting on the latest statistical reports to show what directions consumer spending — an obvious clear indication of consumer attitudes — is heading. As a relatively new industry, the legalized marijuana sector still is working on how to best serve consumers and discern …

[ad_1] Imagine you’re a first-time entrepreneur, excited about your product idea and optimistic about the state of the market for small businesses: Your product has been tested and is ready to go, and your launch date has been set, but you still have one tiny challenge ahead of you: your go-to-market …

[ad_1] When I was a senior in college, I pitched my undergraduate capstone project as such: I was going to start a business . . . on paper. As a marketing major stuck in an artsy honors program, my capstone project options were limited to literature seminars or the like. …

[ad_1] Marketing is the key to success for any business. If you’re already an entrepreneur or planning to launch your startup this year, it’s crucial to have your marketing strategy in place right away. It’s very important that you set a budget and try one marketing channel at a time …

[ad_1] Video is the most engaging ad format for modern consumers — and it is poised to explode into a whole new world of virtual reality formats and devices in coming years, cementing its place in the pantheon of entertainment. Knowing that video is such a foundational pillar in the …