Advertising

[ad_1] Though his title may be a mouthful, The Global Director of Platforms and Product Partnerships for Messenger at Facebook has a singular vision: to make technology that levels the playing field for every person, no matter what. Anand Chandrasekaran is doing just that with Messenger, helping to further develop …

[ad_1] This story appears in the May 2017 issue of Entrepreneur. Subscribe » Silicon Valley actor and former entrepreneur Kumail Nanjiani shares his tips on entrepreneurship, entertainment and success. Nanjiani knows a thing or two about technology and business — before becoming a successful actor, he worked in the tech world himself. …

[ad_1] Did you know YouTube values watch time (the amount of time your audience watches a video) in their ranking algorithms? So, by keeping your audience captivated for five, 10 or 15 minutes at a time, you can gain an advantage over competitors making shorter videos. In this video, Entrepreneur Network …

[ad_1] There are few tools as powerful or poorly used as webinars. Broadcasting a live video feed to customers, potential customers, journalists and stakeholders is a challenging task. How do you create content that engages everyone? How do you know if anyone actually watched? How do you leverage the broadcast to do …

[ad_1] SEO is a great marketing tool for an entrepreneur. It is scalable when you don’t have a big budget — you don’t have to pay for every click as you have to in paid marketing programs. It also has a great brand impact. Users often ascribe leadership status to …

[ad_1] Facebook is the unrivaled king of social media advertising. How could it not be? In terms of features, insights and targeting, it is unparalleled in the online world, making it the ideal platform to advertise your brand’s products and services. However, its greatness comes at a cost. For the average …

[ad_1] Customer trust is important to your business. People who trust you are more willing to be repeat customers and refer you to others. It can also lead to earned media such as positive online reviews and social media engagement from fans and followers. People are more likely to trust …

[ad_1] Bots are the talk of the town, and Anand Chandrasekaran is helping to create the buzz. The former CPO of both SnapDeal and Bharti Airtel, the third largest mobile provider in the world, has plenty of experience with big ideas and global strategy. But he has really been stretching …

[ad_1] Over the course of running your business from day to day, I’d imagine that examining the merits of your company’s business-entity structure rarely makes it to the top of your to-do list. And yet, the truth is your business’ legal structure can weigh pretty heavily on your financial future. It can affect …

[ad_1] Referrals should be one of the top marketing strategies professional service providers focus on. Why? Because referrals are likelier to translate into more clients than leads generated through other marketing methods. According to this study, the two biggest factors that increase the probability of referrals are visible expertise (34.7 percent) …