Advertising

[ad_1] This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business. In this Dynamic Communication interview, author Jill Schiefelbein chats with Grant Cardone, entrepreneur extraordinaire and New York Times …

[ad_1] All you need to do to cook up a classic example of the word “creepy” is look at today’s targeted ad campaigns. It doesn’t take more than a second between the time you look up a product on one site and find it as an ad on your social feeds. While …

[ad_1] Last weekend’s Super Bowl was as much an occasion for marketers as it was for sports fans: While the football heavy-weights duked it out for the coveted Lombardi trophy, big brands and challengers alike went head-to-head in those widely watched primetime ad breaks. Related: The Conclusion to This Super Bowl …

[ad_1] The internet provides unlimited potential in terms of customer reach and opportunity, and while there is some online marketing that can be done for free, most effective strategies require a marketing budget. My agencies focus on performance-based digital ad buys and influencer marketing — both of which require a …

[ad_1] In the fast-paced world of digital marketing, new trends quickly overshadow proven methods of connecting and interacting with consumers. Often, users determine these trends — and it’s up to digital marketers to keep pace. As user preferences continue to evolve, tactics that didn’t work in the past might be worth …

[ad_1] Want to get over two billion (yes, with a “B”) social impressions nearly a week before your commercial spot is aired? That’s is what Avocados From Mexico (AFM), in its third year entering the Super Bowl advertising space, just accomplished. Every year dozens of brands meet in one of the …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Accomplishing a goal is hard work. When a project feels daunting, even if it is something you are passionate about and want to complete, all the other things on your to-do list, things that …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » The following excerpt is from Richard Koch and Greg Lockwood’s book Simplify. Buy it now from Amazon | Barnes & Noble | iTunes Are there any viable non-simplifying strategies? Of course there are. Consider the furniture industry, which boasts tens …

[ad_1] Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email marketing can be a cost-effective way to reach new prospects and stay in touch with existing customers, its popularity as a marketing tactic demands that you understand how to optimize your email campaigns in order to …

[ad_1] The video above, a promo for the sequel to Paramount’s The Ring, generated more than 250 million views within 48 hours of being posted to Facebook. Here, the video’s creators explain what makes their projects so viral. Sixty-six and a half million. Fifty-three million. Thirty-seven and a half million. …