Branding

[ad_1] This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business. In this Dynamic Communication interview, author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, …

[ad_1] A successful book launch takes an incredible amount of effort. Angela Lauria, founder of The Author Incubator and author of several books, including The Difference: 10 Steps to Writing a Book That Matters, has developed a strategic book launch plan for aspiring authors. Lauria might not have done six figures …

[ad_1] The world is drowning in brands. There are more than 28 million small businesses in the United States, and even more mid- to large-size businesses that increase that number further. Even if only a fraction of those businesses compete with yours, that’s an overwhelming number to deal with in …

[ad_1] Business leaders who have come of age in the context of a connected social world have a drastically evolved perspective on everything from news and education to sports, relationships and advertising. There is a new expectation and social contract with advertisers, which favors conversation over broadcast messaging, requiring authenticity, …

[ad_1] In truth, only a small portion of New Jersey voters found themselves caught in the epic traffic jam at the George Washington Bridge last September, but the fallout seems to threaten Gov. Chris Christie’s broader national political aspirations. Or does it? In the business world, negative press can have …

[ad_1] If you don’t have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, …

[ad_1] It’s long been said in business circles that customer loyalty is too dependent on the fidelity you show in the quality of your product. While most of us agree that this is true, the question becomes; what about those who have no goods to sell? What fidelity is used to join …

[ad_1] Once you start a business, the hard part of entrepreneurship is keeping your business going. Pivotal to building a long-running business is creating a lasting brand. Small business owners and entrepreneurs can gain valuable insight on how to develop a thriving brand by emulating the actions of well-established brands. …

[ad_1] Everyone has a few habits they could improve but you may not even recognize that you have some of these habits. When your bad habits interfere with the work environment it becomes detrimental to the company’s common goals. That leads to bad relationships with coworkers and clients. Here are 12 …

[ad_1] Many a brand has tried to leverage its heritage to show that it’s still relevant. Back in the day when long-standing brand loyalty was the goal, then this strategy made sense. Consumers valued a brand’s history and heritage and saw it as a signal of unique expertise. I’m not …