Branding

[ad_1] After Wal-Mart acquired Jet.com last year, Wal-Mart CEO Doug McMillion predicted that “Walmart.com will grow faster, the seamless shopping experience we’re pursuing will happen quicker, and we’ll enable the Jet brand to be even more successful in a shorter period of time.” Company executives brokered the partnership to create a standout …

[ad_1] When’s the last time you updated your social media profiles with your latest company information, making the most of each site’s features? Not sure where to start? This simple checklist will help you make over your social media presence in just seven days. Day 1: Audit Your Current Social …

[ad_1] The following is the final article in the series, “Personal Branding For A Better Life,” in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand. We’ve come to the end of this series on personal branding. I’ve enjoyed mapping out …

[ad_1] Are your prospecting emails ignored all the time? If the answer is “yes,” you’re not alone. Most salespeople today struggle to write sales emails that convert to actual business. But before you take it personally, try putting yourself in the shoes of your prospects. High-level prospects receive hundreds of …

[ad_1] This story appears in the April 2015 issue of Entrepreneur. Subscribe » One of the biggest branding mistakes companies make is not paying enough attention to their tone of voice. “Voice” is one of those concepts that may sound better suited to the literary world than the business world. In literature, …

[ad_1] Retail is in revolution, and progressive ideas are coming to the market. These changes aim to evolve the shopping experience and redefine how we interact with our favorite brands. Faith Hope Consolo, renowned retail broker and consultant, has made it her life’s work to track these trends. She explores retailers’ relationships …

[ad_1] Having a personal brand is a lot of work. When your personality and your professional life come together, the challenges of maintaining both can be a great deal of work. However, if you are able to master the specific art form of maintaining a personal brand, you can utilize your …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » When your prospects and customers trust you, they are more likely to buy from you. When you have their trust, you can also command a higher price and boost the lifetime value of each customer. …

[ad_1] We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises and even some small businesses, social media is handled by teams of people covering a broad range of skills. Related: 7 Popular …

[ad_1] In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author offers some tips for working keywords into your site content in …