Branding

[ad_1] Editor’s Note: In Tough Love Tuesday, we’re connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up for our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips. Below is an edited article syndicated from Jennifer Kem’s website. …

[ad_1] There’s a lot of competition out there — for everyone, in every industry. Unless your company is fortunate enough to create its own industry, or to become so ubiquitous that its name becomes a verb (i.e. “google it”), you’re going to encounter some stiff resistance from other companies that do similar …

[ad_1] David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked. [ad_2] Source link

[ad_1] Entrepreneurs don’t have time for fluff and sugar-coated advice that makes them feel good but doesn’t help them move their business forward. And neither does Jon Taffer. As the host of Spike TV’s Bar Rescue, in which he helps entrepreneurs turn around their failing bars and restaurants, Taffer offers …

[ad_1] Another day, another pitch from an entrepreneur. The ones who go somewhere all have one thing in common: They get to the point.  If you can’t explain your business in a few minutes, then you’re probably going to struggle. The success hack that works is to get to the point!  …

[ad_1] Finding a style in finance will define how you react to changes and how you approach new situations. It’s as important in business as it is in stock trading. Developing a business style and developing a stock trading system are extremely similar pursuits. But I’m not going to pretend …

[ad_1] As an entrepreneur or small-business owner, social media should be a top priority. From promoting your products to building a community to developing your brand’s voice — the benefits of having a solid grasp on your business’s social media presence is essential to the success and appeal of your …

[ad_1] In the past, digitally native businesses found their first success without a brand: In fact, many Silicon Valley companies didn’t even use the “B” word. Related: The 8 Laws of Branding Conventional VC wisdom, in fact, supported a model where entrepreneur would take the lowest salary possible, live on the future promise of …

[ad_1] You’ve probably heard of the chatbot. In fact, you’ve probably used one, even if you didn’t necessarily know it. Chatbots have taken over from mobile applications. They’re the new hype in the tech world, and judging by the attention they’ve received, they’re not likely to go anywhere anytime soon, …

[ad_1] As a brand, it’s important to have a distinct and unique brand voice so people recognize it. However, creating that brand is often easier said than done. But with a few quick and easy tips, you’ll be well on your way to creating a strong brand voice for your …