Finding Customers

[ad_1] In this video, Entrepreneur Network partner and marketing expert Ben Angel outlines ways entrepreneurs often lose sight of their customer base — and how they can bounce back from that. “If you’re not clear on the brands that your customers follow, how much they spend, which news sites or magazines they …

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » The ups and downs of entrepreneurship — racing to beat a competitor to market, scrambling to fix a server issue, landing angel investors — can be mentally grueling. …

[ad_1] You can throw all the money you want at your marketing campaign — spend tens of thousands of dollars on branding, landing pages, funnels, Facebook, sales letters and postcards — but the single-best new customer is still a referred new customer. According to a study conducted by The New …

[ad_1] This story appears in the July 2015 issue of Entrepreneur. Subscribe » Q: How can I use Twitter to boost customer loyalty? A: Long Island, N.Y.-based social marketing strategist Ted Rubin says companies should use Twitter to engage, respond and add value to their customers. “Twitter is so great,” he says, “because you can put …

[ad_1] By this point, Maury Hanigan is used to winning pitch competitions. So far, she’s entered three and swept them all. Her most recent victory was at Pitch Night NYC‘s inaugural competition, held in midtown Manhattan. From a field of 13 contenders, most who fit the tech startup stereotype (20-something …

[ad_1] Everyone wanted to be a rock star in the 1960s. The “rock star” career path of this decade seems to be entrepreneurship. As the sixth annual Global Entrepreneurship Week gets underway today, several metrics show that both the number of startup entrepreneurs and the community of mentors across the …

[ad_1] Marketing a business to a large and diverse audience may sound like a good idea, but most companies old and new know learn quickly that you’re much better off to aim for one specific demographic and then really focus your time, effort, and advertising money on that group. What …

[ad_1] This story appears in the September 2016 issue of Entrepreneur. Subscribe » In the 1980s, Roxanne Thurman and her business partner were selling vintage Western wear at collectibles shows around the Rocky Mountain region. Then a chance to open a pop-up shop in downtown Denver turned into the retail …

[ad_1] How many of you get secretly upset when someone does not email you back? Does it make you feel small or insignificant (“I must not be important enough.”)… or defensive/judgmental (“Who taught them social etiquette?”)? Then you have a reality check and wonder, since when did I start basing …

[ad_1] If you sell for a living, if closing that next deal is always on your mind, if your bills don’t get paid unless you makes sales, then you undoubtedly hold this one goal: how do I close the next customer I talk to? Trainers, experts and sales managers tell salespeople to …