Finding Customers

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Doug Grimsted’s software development company Aginity has an analytics hub that powers the entire enterprise. Aginity makes software that revolutionizes the way companies create, manage and deploy analytics, allowing companies to establish analytics as a new and valuable class of …

[ad_1] This story appears in the November 2016 issue of Entrepreneur. Subscribe » Q: What are the best ways to research the competition? A: When it’s time to size up your opposition, consultant and author Becky Sheetz invokes the wisdom of ancient Chinese military strategist Sun Tzu: Know your enemy, …

[ad_1] This story appears in the October 2016 issue of Startups. Subscribe » Countless startups fail every year. But there are not countless reasons that they fail. “I’m talking to entrepreneurs three or four times a week, and they’re all coming to me with the exact same issues,” says Tarek …

[ad_1] Consumers are influenced by other people more than they realize (or are willing to admit). According to the Wall Street Journal, social norms influence consumption behavior and even private interests, including one’s taste in music. This is what makes the concept of social proof a powerful one.  What is social …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Last week I was in a meeting (which, as we grow, has become a more and more frequent thing) when the subject of underperforming marketing media came up. As we discussed the issue, one …

[ad_1] Dogged perseverance is often considered the hallmark of any entrepreneur. But pursuing new projects come at a considerable long-term financial, emotional and physical cost. Here are a few questions to ask yourself to help evaluate whether your brilliant idea is still worth chasing, or if you’re just chasing your …

[ad_1] High-quality customers can be defined in several ways. They may be customers eager for your products or services and predisposed to spend as soon as they find your website. They may be wealthy individuals with disposable income and desire for status who crave what you offer. No matter how …

[ad_1] Facebook recently hosted the first-ever Women in Product conference, which united hundreds of women who work in product management throughout the technology industry. The conference’s overarching mission? To build a community while promoting diversity in technical roles. Related: 3 Reasons Product Managers Are the Secret to Unstoppable Startup Growth On the …

[ad_1] This story appears in the October 2016 issue of Entrepreneur. Subscribe » For many people, franchising’s appeal lies in the ability to tread a tested path to business ownership that tens, hundreds or even thousands of others have traveled before. But what if you’re more of the trailblazing type? There …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » These days it’s easier and easier to start a business — that’s the good news. Unfortunately, with low barriers to entry comes tons of competition, so it becomes harder to distinguish your business and win customers. As …