Finding Customers

[ad_1] Introducing our new podcast, Problem Solvers with Jason Feifer, which features business owners and CEOs who went through a crippling business problem and came out the other side happy, wealthy, and growing. Feifer, Entrepreneur’s editor in chief, spotlights these stories so other business can avoid the same hardships. Listen below or click here to …

[ad_1] In today’s world, loyalty often seems to have gone out the door. No wonder: Online, everyone is screaming, “Listen to me!” “Watch me!” “Buy my product or service!” It’s enough to send consumers running for the hills. Related: 3 Great Ways to Create an Emotional Bond with Customers Understandably, …

[ad_1] You’ve felt it, right? You get off a discovery call with a potential client feeling good about how the conversation went. They ask you to send them the invoice so they can hire you and both of you can start your business relationship. You send the invoice out excited …

[ad_1] Editor’s Note: In “Tough Love Tuesday,” our first-ever summer success series, we’re connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up to our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips. If you build …

[ad_1] As entrepreneurs, we’ve learned that leading with value is the best way to get potential clients to trust you. Conveying value is an integral aspect of any business, but it’s not the most effective way of acquiring new business. At least not according to Lane Campbell. Lane Campbell is …

[ad_1] This story appears in the July 2017 issue of Entrepreneur. Subscribe » Let a robot replace you. For years, this was iRobot’s pitch for the Roomba, its robotic vacuum cleaner. And for years it worked well, generating strong annual sales growth for the Massachusetts firm. There was only one …

[ad_1] Editor’s Note: In “Tough Love Tuesday,” our first-ever summer success series, we’re connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up to our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful …

[ad_1] When most people think of “branding,” they envision entrepreneurs conjuring up a fancy name, registering an associated domain and working with a designer to create the perfect logo. Related: 8 Reasons a Powerful Personal Brand Will Make You Successful Reality check: Branding isn’t about design fluff and clever names. …

[ad_1] When launching a startup, you need to make a great first impression, and you need to do it immediately. According to a New York University study, the very moment potential customers are exposed to your offering, their brains begin rapidly processing everything from your logo to your packaging to your product …

[ad_1] The marketplace is a volatile place. Like a field built on a fault line, it can crack at any moment. Sometimes, that results in economic anxiety, but at others, the cracks can reveal some stupendously profitable new market. All we can do is study the trends and dive in when we find …