Online Marketing

[ad_1] As an ecommerce business owner, I get it: the internet is a loud place. There’s information on how to maintain customer loyalty, conflicting SEO practices, and a need to stay abreast of change in your industry. As technology advances and brings us new ecommerce features, such as advanced inventory management …

[ad_1] This story originally appeared on Buffer Late last October, we received an email from Twitter with the subject line, “@buffer, you’re invited to our beta program.” We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode. Related: 8 Actionable Instagram Marketing Tips …

[ad_1] This story originally appeared on Buffer Putting your trust as a marketer or brand in third-party social media tools to manage all of your posts can be a bit scary.  You might be wondering: Are my posts getting optimal reach and engagement? Do social media platforms penalize third-party tools? …

[ad_1] This story originally appeared on Buffer At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from …

[ad_1] The McDonald’s Twitter account hit a major bump in the road as it closed out 2017. On Black Friday, the fast food giant presumably wanted to tweet out a promo deal to shoppers but instead tweeted this: “Black Friday ****Need copy and link****.” How does this sort of social media …

[ad_1] Disney channel actor and producer Zendaya recently said “If people know your name, they should know it for a reason,” meaning, if you have a platform, you should use it for social good. Zendaya is using her social media platform (she has nearly 47 million followers on Instagram alone) …

[ad_1] One of the industries that has been most radically changed by Instagram is also the least talked about one: the modeling industry. Three years ago, models had almost no power. They were largely at the mercy of modeling agencies — Instagram changed that. Related: The Content Strategies of 13 …

[ad_1] Do your products sell themselves? Having a great product is essential, but that alone isn’t enough to make your startup successful. Aside from your fantastic product, you’ll also need a stellar marketing strategy to grow your startup. But for many entrepreneurs, it’s simply not realistic to spend a lot …

[ad_1] Two years ago, a Facebook prank made me stop underestimating the power of the social media. I had read a lot about the Social media’s marketing power at the time, but I still took it for granted and certainly didn’t exploit it as an entrepreneur, not to its fullest …

[ad_1] If you’re like the average person, you’ll spend more than five years of your life on social media — five years and four months, to be exact. That breaks down to nearly two hours (116 minutes) a day spent on YouTube, Facebook, Snapchat, Instagram and Twitter — not to …