Online Marketing

[ad_1] In grade school, distractions are a major problem. Toys, notes and gadgets are common, and they prevent students from paying attention to course materials. Nor do such distractions end at the school door. Related: Eliminate These 8 Distractions That Are Killing Your Productivity As an entrepreneur and leader of a team, …

[ad_1] As illustrated by the response to many of those tweets emanating daily from #realDonaldTrump, social media can cause trouble for your brand if you’re not careful. Very careful. Related: The 12 Worst Social-Media Fails of 2016 Marketing efforts in the business world illustrate this point all too well. Consider the reaction, …

[ad_1] I’m heavily involved in the influencer marketing space, and recently wrote why you need to take advantage of it and how to do it successfully. As a result, my agency was flooded with inquiries from companies in a wide variety of industries. The companies who enquired all knew they wanted …

[ad_1] All this talk of “fake news” has me a little crazy: fake news, gaslighting, living in a post-factual world. … Whatever we call it, we never know exactly what we’ll see when we click a link. Marketers long have faced scrutiny for fake news — even if no one …

[ad_1] Q: What are the best free apps for social media management? I am a bit familiar with Hootsuite, Zoho social, Klout and Buffer but want to see what is the best and how they compare. A: You’ve hit on a few of the top social media management tools out …

[ad_1] Instagram shows no signs of slowing down. The service now boasts a whopping 600 million active monthly users, and that last 100 million joined in just the past six months. Instagram’s only real competition is Snapchat. And while the latter may be the more popular teenager hangout, the real marketing …

[ad_1] There are so many social networks nowadays, and according to different sources, each one is the most important to your business. Now, as a busy sole entrepreneur, or even as a digital marketing manager who’s faced with time and budget constraints, where do you invest those resources? You can’t …

[ad_1] Marketing. Entrepreneurs can no longer just focus on the traditional four P’s: place, product, promotion and price. It now encompasses so much more — everything from branding to ad placement and social media campaigns. Fortunately, we have Ryan Bonnici, marketing director at HubSpot, a company providing inbound marketing software, …

[ad_1] More and more businesses are relying on influencers to add credibility to their brand. Since consumers are increasingly wary about trusting what businesses tell them, this is one way brands can still have a voice. According to Tomoson’s Influencer Marketing Study, not only is influencer marketing one of the …

[ad_1] Forget about like counts; focus on engagement. I can hear sighs of relief from some (“Finally no more race to hundreds of thousands of likes”) and some disgruntlement (“Ugh, now that I spent all this time, money and effort, you say it doesn’t matter?”). Engagement as a metric of value. The …