Online Marketing

[ad_1] Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates. February 13, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Over the past few years, we’ve witnessed the rise of the Instagram influencer. Influencers have developed into content creators who …

[ad_1] Despite legalization, the FDA does seriously regulate CBD products. February 8, 2019 5 min read Opinions expressed by Green Entrepreneur contributors are their own. Last December the Congress passed, and President Trump signed, the Hemp Farming Act,  delighting the thousands of entrepreneurs who had started CBD businesses in anticipation of this …

[ad_1] Here’s how influencer mom Katie Stauffer got her start spotlighting her five kids on social media. February 6, 2019 8 min read In this series, Instagram Icon, Entrepreneur speaks with the individuals behind popular Instagram accounts to find out the secrets of their success. On an evening near the end …

[ad_1] Sharing your product with the young crowd just got easier. February 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Over the past few years, the number of young people using Snapchat has nearly doubled from 100 million to almost 200 million users — and more …

[ad_1] Develop content that makes sense for mobile consumption. January 16, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing …

[ad_1] To be successful, you have to master marketing yourself too. January 24, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The 21st century is loudly being proclaimed the era of the digital entrepreneur, and it’s indisputable that it’s easier to run your business from home …

[ad_1] Users are increasingly leery of the information on social media. December 31, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences. Consumer attention is …

[ad_1] Young buyers are tech-savvy and can spot marketing-speak a mile away. Show them your authentic brand voice instead. December 31, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Whether you call them “Digital Babies,” “Generation iPad” or “The iGeneration,” there’s no arguing that Generation Z …

[ad_1] Start planning for the new year by leveraging your existing network. December 21, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. People generally approach the New Year as a time to start anew, a blank page to be filled, a network to be expanded upon, …

[ad_1] Here’s how to make sure you make the most of your time and money. December 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. A recent Pew Research Center study revealed that social media had overtaken print newspapers in the U.S. as a primary source …