Public Relations

[ad_1] The Wellness Retreat Center, in San Jose, Calif., is a residential drug rehabilitation center that literally guarantees a positive outcome, or additional treatment is free. This commitment is based on the provision of what its founders describe as their major drawing point: exceptional client service. That service, say founders …

[ad_1] Being mentioned in news is every entrepreneur’s dream but not many of us can afford huge PR budgets. For everyone who is managing public relationships in-house, here are a few tips on making your business more newsworthy. Related: 7 Ways to Stop Wasting Everyone’s Time and Get the Press Coverage …

[ad_1] The following excerpt is from Jill Schiefelbein’s book Dynamic Communication. Buy it now from Amazon | Barnes & Noble | IndieBound I don’t know a single person, even a seasoned professional speaker, who doesn’t get at least a few nervous butterflies before they speak. But I’m also aware there’s a big difference between a few …

[ad_1] Earned media coverage — a mention in a hard news story or editorial — is the golden goose of marketing for business owners. According to data from BusinessWire, consumers still trust news coverage more than advertising. In general, people are more likely to zero in on products and services making a difference …

[ad_1] In an information economy where attention is money, having dynamite content is the way to win. New York City-based startup Contently is revolutionizing the way online content is produced, and it’s getting some attention of its own.  Contently raised $9 million this week in its second round of venture …

[ad_1] Everyone knows content is king — it’s what draws customers in and keeps them invested in your brand or company. You know that your audience can tell the difference between quality content and substandard work, but you also know you can’t spend days or even hours on a single …

[ad_1] There is a wealth gap among startups that mirrors the rest of society. While the top 1 percent of startups mint money, everybody else is fighting a desperate battle to survive. To put it simply, there are the rich startups and the dirt poor ones. We have more of …

[ad_1] The following excerpt is from Jill Schiefelbein’s book Dynamic Communication. Buy it now from Amazon | Barnes & Noble | IndieBound While you hope to never experience a crisis situation in your business, it’s important to be prepared. And while managing a crisis isn’t simple, there are some key elements that every business owner needs …

[ad_1] But, graphs or no, the bottom line is this: If the point of starting your business was to find fulfillment and happiness in doing something you love, you should feel something similar about the end product. This “end” result is just as important as the money you make along the way. …

[ad_1] No matter how good your product is, if you can’t convey its value to potential customers, they’ll never experience what you’ve created. That’s why sales pages are so important. With the right copy, you can give visitors a clear understanding of what they’ll get and why it’s valuable. Not …