Public Relations

[ad_1] The following excerpt is from Rick Grossmann’s book Franchise Bible. Buy it now from Amazon | Barnes & Noble | IndieBound Franchising your business doesn’t have to be difficult and expensive as long as you have a well-planned franchising roadmap and realistic expectations. Franchising your business can also be very lucrative as you take your …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » In order to grow your business, it’s important for your prospective clients to know about what you do or sell. Fortunately, the media is there to help. If you learn how to use the …

[ad_1] I’m going to (try to) steer clear of the surrounding politics, but suffice it to say the United States (and to some extent the world) is trying to understand our new “reality.” As is the case with a handful of other technology companies, Uber CEO Travis Kalanick was asked to …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Much is written about the vital role of big data for corporate decision-making. In my own state of Utah, companies like Domo and Omniture (now Adobe) spin the cash register with breathtaking advances using …

[ad_1] Think of a husband–well, like Michael Long’s father–whose wife asks him to tighten a loosened screw or fix some doohickey around the house. Rather than go down to the basement to rummage about in the toolkit, Old Man Long would use a butter knife from the cutlery drawer. The …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » One of the hardest things I had to do when first getting started with my business was getting organized. Not having an MBA, the first year of leading my startup was the most hectic as …

[ad_1] In a perfect-world scenario, the media’s needs would somehow perfectly align with needs of clients when it comes to content, information, and self-promotion. Both sides would get what they wanted. In reality, brands and the media often face the hard task of bridging the chasm between marketing or communications …

[ad_1] In 2012, Mashable published an article titled, “Who Googled You? This Website Knows.” The pieced trended on Mashable’s front page for two full days and famously brought the team at BrandYourself 60,000 signups in 60 hours. As you might imagine, a trending article is worth its weight in gold. Once …

[ad_1] In 2014, the Pew Research Center posted a study on highly educated women who are “opting out” of the workforce, choosing instead to stay at home and care for their families. This fascinating study focuses on the relatively small percentage of mothers choosing this career path, but perhaps the …

[ad_1] In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author offers some tips on how you can improve your links by …