SEO

[ad_1] Search marketing has grown in popularity as online search continues to evolve from a novelty to a standard feature in our everyday lives. Almost every business in the country, big or small and regardless of industry, has some kind of web presence, and everybody is competing for only a …

[ad_1] Anyone who has ever registered a domain name can tell you that there is no shortage of people out there willing to sell you search engine optimization services (SEO). While I fully endorse a business’s decision to work with an SEO consultant (full disclosure: I am one), there is quite …

[ad_1] If the closure of the popular Google Reader service has taught us anything, it’s that no program is safe from the search giant’s chopping block. The next one expected to make an untimely exit is the popular Google Adwords External Keyword Research Tool. The free Adwords tool has commonly …

[ad_1] The idea of quality content has been around since 2011 when Google’s Panda Update first hit and sites with bad content were sent to the basement of search engine results. Since then, content providers have had to be on their toes to ensure that everything they create and post is high …

[ad_1] This story appears in the October 2008 issue of Entrepreneur. Subscribe » Some entrepreneurs may look at an online search market dominated by Google and Yahoo and then look elsewhere on the internet for a startup idea. But other entrepreneurs see opportunity. Spock.com co-founders Jaideep Singh, 40, and Jay …

[ad_1] From Twitter to Facebook, a lot of big companies are realizing the importance of local businesses and offering them resources to get their business on their platform. The world is open for local businesses; even Google has warmly embraced local businesses, paving an easier path for them through Google+ …

[ad_1] Organic search is a big component of most digital marketing plans, and for good reason: Studies have shown that placement on the first page of search engine results is critical for driving traffic to your website. Related: 5 Creative Link-Building Techniques For Your Website In fact, only 8.5 percent of all searchers bother to …

[ad_1] There’s no denying that a college degree is not as valuable as it was 20 or 30 years ago. Fresh graduates without prior professional experience can often run into issues when beginning their career search with no prior professional experience. The competition for jobs is extremely fierce. Developing professionals …

[ad_1] Like basketball, construction and Marvel superheroes, marketing demonstrates its best results when people work together as a team. Your marketing team doesn’t have to be big — it might be just you and a freelancer or two, or it might be an entire department with dozens of people — but …

[ad_1] Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of complex SEO activities. Most tech-savvy local-business owners have a decent idea of how to do local SEO, but diving …