Why Are Simple Marketing Messages the Most Impactful?…

This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business.

In this Dynamic Communication interview, author Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact. Perfect for entrepreneurs, solopreneurs, small businesses, managers, leaders, marketing teams, sales teams, PR teams and more.

• Why should you keep your marketing messaging simple?
• How do you keep people’s attention with your marketing?
• What persuasive elements are important in marketing campaigns?

Learn the answers to these questions and more in this video with Koval, the woman whose marketing firm created the famed Aflac duck.

Want to see the full interview with Koval? It’s 20-plus minutes of brilliance where she talks about her journey as a marketer, how she got involved with Truth Initiative and what campaigns and strategies really work. Learn more below.

Robin’s interview excerpt is featured in Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business Chapter 15: Structure Is Sexy: Organizing Presentation Materials and Speeches.

In this 27-video series, the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein, interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12-plus hours of content — the full interviews for each of these 27 brilliant minds — by purchasing Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business and accessing the book’s bonus site.

Watch more videos from Jill on her YouTube channel and buy the book at Amazon.

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Jill Schiefelbein

Jill Schiefelbein is a former professor, professional speaker, and business communication expert. From analyzing documents obtained from military raids of terrorist camps to dissect jihadi communication strategies, building an online educat…

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