[ad_1] To paraphrase something Steve Jobs once said, you have to start with the customer experience and work backward to the technology if you’re looking to sell $8 or $10 billion of product a year. This statement is profound and can be so impactful in all of our businesses, with a …

[ad_1] This story originally appeared on Buffer “How did you get into marketing?” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: Alfred was in the army Arielle was a health coach Kevan, our Marketing Director, was …

[ad_1] If you’re running a small business you know all about how important online reviews can be.  Many of us check the ratings on popular sites like Yelp, Google, FourSquare and TripAdvisor before visiting a store, staying at a hotel or eating at a restaurant.  A couple of reviews, bad …

[ad_1] There is no shortage of money, but if you’re ever going to make big money, you need to get your head right about money. People are being sent out into the marketplace to sell when they are not even mentally ready to collect money. Most people in the world …

[ad_1] On the new streaming show Entrepreneur Elevator Pitch, founders step into the Entrepreneur Elevator and have just 60 seconds to present their idea, product or business to a panel of investors. Whether an entrepreneur gets invited into the boardroom or sent back to the ground floor depends on what our experts think …

[ad_1] In this video, Entrepreneur Network partner Emily Richett speaks with author and business coach Christy Wright about how entrepreneurs can stop dreaming and start doing. As Wright points out, most entrepreneurial people are natural movers and shakers, but they don’t always follow through. So, if you’re one of those …

[ad_1] The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound The following framework will help you quickly create winning Facebook ads, multiple ad variations for testing, optimizing and reducing …

[ad_1] Most of the amazing entrepreneurs — with million-dollar businesses and giant personal brands — I feature here on The Pursuit and Entrepreneur.com have been building for at least a decade. Nicole Walters, however, has been in business for less than three years. By age 28, she was a highly paid …

[ad_1] Fifteen years ago, the funding landscape for startups looked entirely different. Through the development of new startup funding options, entrepreneurs now have more ways than ever to get their idea off the ground. And just about anyone can invest in the next unicorn if they play their cards right. …

[ad_1] The following excerpt is from Mark J. Kohler and Randall A. Luebke’s book The Business Owner’s Guide to Financial Freedom. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound If you’re seriously thinking about selling your business, there are three steps you’ll need to take …