Advertising

[ad_1] As social media and ecommerce become increasingly enmeshed in our lives, the opportunities for them to interact with and bolster each other are innumerable, considering that the average person spends around an hour and 40 minutes browsing social media every day, and the number of internet shoppers in the US will reach …

[ad_1] Regardless of which web browser you use, ad blocking is available through plug-ins or browser extensions. They are here to stay, with any moves made to render them useless by online publishers soon overcome. Google’s revenue comes from advertising, meaning ad blocking is most certainly on its radar. So you may …

[ad_1] Everyone agrees: referrals are the most effective, and cost-effective, way to generate new business, yet asking for referrals can feel awkward. You really could use some more clients but you don’t want to come across as desperate or pushy. Over the past year, I’ve been focusing my business on …

[ad_1] Whether you’re looking to grow a company or build a personal brand, a strong online presence is essential. But while most people obsess over superficial things such as the number of fans on their Facebook pages, they fail to focus on what really matters: their audience’s loyalty and engagement.  …

[ad_1] There is a lot of hype surrounding chatbots, and they are quickly becoming a standard part of any digital marketing strategy. Chatbots are very versatile services, and when setup correctly, can help customers answer questions and fulfill an array of tasks. Chatbots may sound like an intimidating obstacle, but …

[ad_1] In the midst of March Madness, we created our own bracket of the 64 best living, historical and fictional entrepreneurs ever. Now, after three weeks of voting, you’ve picked your favorite entrepreneur of all time: Elon Musk. And while there were plenty of great contenders in our bracket — from …

[ad_1] In the past year, the Small Business Administration (SBA) published its final rule for the Mentor-Protege program, an initiative that allows small businesses to pursue larger and more complex federal contracts by partnering with a larger company that makes its expertise and resources available to the smaller firm. The …

[ad_1] Some direct mail marketers focus so much on what they mail to whom, that they lose sight of another variable that’s just as important: when  they mail. In my experience, most industries have a good time of year to mail (when they get stellar results), and a bad one …

[ad_1] Given how important good selling techniques are to driving revenues, I am shocked how many entrepreneurs and salespeople are just bad at working their leads. This includes things like not following up on leads (or following up too much) and not knowing how to break down barriers, to get the …

[ad_1] Q: What is the best way to effectively reach and get engagement through Facebook ads?–Michelangelo Alimo A: So many people these days argue that everyone should be advertising on Facebook — that the potential reach, advanced targeting features and huge returns some marketers see make it a good idea …