Branding

[ad_1] Charlamagne Tha God is an influential, often controversial, TV and radio personality, best known for co-hosting New York’s Power 105.1 FM’s The Breakfast Club morning show. He also appears on multiple television shows and co-hosts the podcast Brilliant Idiots. If you’re not familiar with him, here’s how he recently …

[ad_1] Editor’s Note: In the new podcast Masters of Scale, LinkedIn co-founder and Greylock partner Reid Hoffman explores his philosophy on how to scale a business — and at Entrepreneur.com, entrepreneurs are responding with their own ideas and experiences in our hub. This week, we’re discussing Hoffman’s theory: the only way …

[ad_1] In his book Entrepreneur Magazine’s Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful “YouTubers” and put your brand, product or service in front of millions of potential viewers. In this edited excerpt, the author outlines …

[ad_1] The following is the 11th in the series “Personal Branding For A Better Life,” in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand. In this series, we’ve been taking a look at how to build a personal brand, starting …

[ad_1] It’s summer internship season and while finding the right fit has never been easy — for students or employers in competitive industries, things have gotten even harder. Top companies have long been willing to pay top dollar to lure the best students on the market. These days, for companies …

[ad_1] All startups are in a precarious situation when it comes to hiring top talent. Often, they have neither the reputation nor the capital to attract experienced and respected professionals. Yet for startups, hiring good people is critical. Why? There’s little room for flubs when it comes to personnel. Your …

[ad_1] Entrepreneur Network partner Greg Rollett is often asked whether it’s important to create a personal brand for your business. His answer? Only if you want to get paid. Look at the difference between Tony Robbins and other life coaches. Robbins runs a billion-dollar company, while other coaches struggle to …

[ad_1] From United Airlines to Uber, we’ve seen a number of scandals unfold this year that have changed our feelings about a brand. And whatever size the business, its reputation and customers are key to its success. Related: Why Trust Is the New Marketing Currency Taking into account data from more than 23,000 …

[ad_1] Ethics took a hit during the 2016 election cycle. Sometimes it seems the hits just keep on coming. From Kellyanne Conway’s innovative term, “alternative facts,” to former Gen. Michael Flynn pocketing a cool half-million in cash, politics, already seemingly rooted in the mud, got dirtier. Is there anything from the recent …

[ad_1] Why do we choose one brand over another? Brand loyalty is not a mental act, but an emotional one, and brand loyal customers have an emotional relationship with the brands they’re faithful to. And like Woody Allen explained in Annie Hall, “A relationship, I think, is like a shark. …