Branding

[ad_1] The following is the 12th in the series “Personal Branding For A Better Life,” in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand. Personal branding isn’t about becoming famous, unless that’s your life goal. The whole point of being …

[ad_1] You don’t have much of a company without a strong, dedicated team. Yet, the hiring process can be challenging, from sourcing candidates, screening and interviewing them to making the final evaluations. The competition for candidates today means some job seekers might have many tempting job options. Early-stage startups are pitted against bigger businesses …

[ad_1] We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for “more”) and “Because You’re Worth It.” These slogans have become synonymous with the brands they represent, so it’s natural that small business owners would associate the notion of branding only with big corporations. That couldn’t be …

[ad_1] In today’s digital world, succeeding as an entrepreneur means building a visible, impactful social brand. A personal brand is defined as attaching monetary value to a person as opposed to a business, service or product. When an entrepreneur’s personal brand is adequately developed, it spells true thought leadership. Compound …

[ad_1] If you’re like most people reading the above title, you’ve probably automatically assumed that the topic concerns humans, not brands. After all, who has even discussed the notion of brands getting “hired” for a job? Related: Defining Your Brand: The First Step In Your Marketing Strategy Yet that lapse is a large …

[ad_1] Self-published authors know that you can spend months — or years — honing your writing craft, but as soon as your book goes to print, you’re no longer just a writer; you’re also an entrepreneur. Your publishing imprint is your company, and your book is your product.  Related: 10 Truths About Self-Publishing …

[ad_1] The SEO industry is in a constant state of flux depending on Google’s algorithms, but that doesn’t mean that you need to revamp your entire strategy every time a new update rolls out. Instead, use the following five strategies to implement a simplified SEO program that’ll stand the test …

[ad_1] The following is the 13th in the series, “Personal Branding For A Better Life,” in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand. If I can be accused of anything in this series, it could be that I appear …

[ad_1] I often coach small business owners on the importance of approaching media the right way. But approaching the media the right way is only one part of the big picture. You’ll also need to be prepared so that you can speak convincingly on the topic and on your industry as …

[ad_1] His tombstone reads: Popcorn Says F**k You. That’s all the evidence you need to see that the moonshiner Marvin “Popcorn” Sutton didn’t care what anybody thought of him. He lived life fearlessly on his terms for 62 years and made his illegal “likker” into a national consumer brand. Entrepreneurs like …