Branding

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Your life is formed by the perspectives and philosophies you adapt, and changing your perspective can create an immediate shift in your life and business. To succeed as an Entrepreneur you must constantly look …

[ad_1] Valentine’s Day might best be known for heart-shaped boxes and romantic overtures, but there are plenty of business lessons to learn from February 14, too. For example, the Guiness Book of World Records lists a hot-spring hotel in Yamanashi, Japan, as the oldest company in the world. But, St. Valentine …

[ad_1] Over $500 billion is spent on advertising each year. The average American is exposed to an estimated 3,000 ads per day. Fifteen minutes out of every hour of television programming is devoted to commercials. Branding: 2 Key Lessons in Brand Building That’s a lot of marketing. And a lot of marketers. With …

[ad_1] You take pride in creating content for valuable resources such as blogs, e-books and training videos. You make sure you’re dedicated to producing quality work that will “wow” your audience. You set aside specific blocks on your calendar to write and revise. You prepare yourself for deep focus and concentration. You even pay for professional design, editing …

[ad_1] Have you looked at your LinkedIn profile lately? Chances are you’re one of the millions who describe themselves with overused words such as “specialized,” “passionate” or “creative.” Related: 5 Steps to Build Your Personal Brand Every year, LinkedIn analyzes the summary section of more than 400 million users to find these …

[ad_1] SumoMe.com is now the former SumoMe.com. After six-plus years and 1.5 million cold hard dollars, we have finally rebranded as Sumo.com. Yes, you read that right. It cost us $1,500,000 for that domain name. That ties Sumo.com with Russia.com for the 83rd most expensive domain purchase ever. But it’s not like we just …

[ad_1] For the food industry, the egg truly came before the chicken: In the past two years, one corporate press release after another has announced yet another food company’s commitment to sourcing exclusively cage-free eggs.  Related: Chipotle Stops Selling Pork at Hundreds of Locations After Supplier Violates the Chain’s Animal-Welfare Standards In …

[ad_1] When social media first hit the scene, I thought three things: this is a waste of time, I don’t have time for it and my customers are not here. I was wrong on all three counts. Social mediums are vital to your business. They all can grow your brand …

[ad_1] As adults, we live with reputation issues every day. Someone at work doesn’t like us, so we are passed up for a promotion. Our LinkedIn profile is stale, so we go unnoticed by leaders in our industry. People at the gym gossip about how “unfriendly” we are to the …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » For years, business intelligence (BI) has been the industry standard for helping leadership gain visibility into business operations and make data-driven decisions. Many companies saw the analysis of their data so vital to their …