Branding

[ad_1] Employer branding is kind of a big deal. In fact, it was named a leading trend in LinkedIn’s Global Recruiting Trends 2016 report: 59 percent of the 3,894 talent leaders surveyed said they had invested more in their employer brand, compared to last year. Related: Does Your Company’s Branding Really Matter in Recruiting? …

[ad_1] Crafting a great brand is no easy task and can take months, even years, to solidify. But the effort is worth it when your customers are loyal and engaged, and your competitors try to mimic you instead of mock you. Related: Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And …

[ad_1] In today’s “me” economy, personal branding has become all-important. Want to become known as a thought leader? Want your next gig to find you? Need to help your startup reach every milestone? You need a solid personal brand. But where do we learn to make our brands stand out? …

[ad_1] It’s one of the oldest tricks in the book of marketing: doing a stunt. Shock and awe. Surprise and delight. Catch ‘em off guard. Knock their socks off. You get the idea. We’ve seen many brands use stunt marketing to great success. I mean, Redbull had a guy jump …

[ad_1] Many entrepreneurs make one of two fatal mistakes early in their company’s history: Either they believe their product can stand on its own without a formal marketing strategy, or they spend far too much of their fragile budget on an expensive marketing campaign that delivers only modest returns. Related: How to Design a …

[ad_1] In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines three different methods for getting artwork for your website. If …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Whenever I wear a button-down shirt to the office, someone asks, “Jerry, do you have an important meeting today?” It’s a fair question. My wardrobe reflects where I’ve been — as founder of three companies …

[ad_1] Celebrities and business leaders from all over the world will descend upon Los Angeles this weekend for an event that’s all about entrepreneurship and creating a brighter future through charity. The second annual City Gala event series will take place in L.A. this Saturday and Sunday, Feb. 11 and …

[ad_1] For the new business owner, branding often falls by the wayside in favor of other tasks — product research and development, funding, sales, etc. Unless you’re a branding expert, chances are you’ll need a bit of help with your branding to get it to resonate with customers. Your brand is your …

[ad_1] For most of Western history, people’s identities depended on accidents of birth. You could be born a patrician or a plebe, a Protestant or a Catholic, a small-town kid or a city slicker. Whether you were in ancient Rome or 1950s Minnesota, chances were you’d settle down in the …