Online Marketing

[ad_1] Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. What started out as a fun way for brands and Instagrammers to collaborate, has …

[ad_1] In this era of marketing, Facebook is King. People are spending more and more time on the Facebook platform than any other. As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users. Not many people realize how effective psychological triggers can be for their business. …

[ad_1] Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns spanning a variety of marketing channels without investing a huge amount of time into them. But the real …

[ad_1] Instagram? For Business? Seriously? That was my thought as I embarked on a journey to investigate if it was truly possible to leverage the ever-growing social media platform into a measurable source for ROI. I had agreed to author Ultimate Guide to Instagram for Business, so I certainly hoped it …

[ad_1] Snapchat is rolling out a new major feature, called “Snap to Store,” which will allow its advertisers to track and analyze foot traffic into their stores as a result of the platform usage. The process, revealed in Snapchat’s S-1 filling, is pretty simple. When a user visits a brick-and-mortar business …

[ad_1] When I first stepped into the world of social media marketing, I thought it was as easy as putting together a list of Facebook posts and hitting publish. I was dead wrong.  Good social media is evocative and connects with your specific audience on a deeper level. Just as businesses …

[ad_1] Most business leaders leave money on the table by remaining invisible. They have zero social media presence and the remaining CEOs are just on LinkedIn.  It’s simple: If you want to be rich, you can’t ignore potential revenue streams. If your company is on social media, then you need to …

[ad_1] If touching Social Security is the third rail of politics (a metaphor for subjects so controversial that merely referencing them can mean the instant death of one’s political career), then touching politics is the third rail of marketing. Including politics in one’s marketing often means alienating 50 percent or more …

[ad_1] Marketers cannot do their jobs without facing the now widespread world of social media. Its worldwide prominence means it operates according to a strategy and mix of its own, rather than just a small chapter of the more generalized marketing mix. But, social media is not the only marketing …

[ad_1] How can a startup generate awareness and attract new customers without the resources necessary to pursue traditional marketing or public relations efforts?  Get creative and use these three tips to turn your customers into an effective marketing channel: 1. Reward users that recommend your product. Word-of-mouth marketing isn’t just more effective than any …