Online Marketing

What Working at a Social Media Company Taught Me about ROI…

[ad_1] For the past four years, myself and three other marketers have met frequently to talk shop. We’ve celebrated a variety of milestones together — promotions, an engagement, our children’s birthdays. What had originally begun as an opportunity to learn from other professionals, has grown into a valuable friendship. While …

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Your Business Can Be Boring But Your Marketing Can't…

[ad_1] Tesla, Virgin Galactic and Oculus all have something in common: They build sexy products and the media loves to give them coverage. Most businesses are more mundane. They lack the flash and sizzle inherent in an industry such as space travel. Because these companies don’t have a built-in marketing advantage, they companies have to …

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4 Easily Overlooked Reasons Your Online Business Is Not Thri…

[ad_1] Internet businesses have come to stay. According to a Hosting Facts report, there were over 3.26 billion internet users as of December 2015. This amounted to more than 40 percent of the world’s population. In addition, the report showed that digital interactions influenced retail sales to the tune of $2.2 trillion in 2015. …

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