Online Marketing

[ad_1] When you’re spending lots of time and money on social media, it’s important to know just how much it’s helping your brand. July 7, 2018 2 min read No matter what business you’re in, social media is a necessity. And when you’re spending time and money building your brand’s …

[ad_1] Driving engagement among your followers is just as important as gaining a following. July 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I like to be on the cutting edge when it comes to utilizing social media and content. With the social landscape changing …

[ad_1] Looking to try something new on social media? Use memes. July 5, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. If you open Facebook or Instagram on your mobile device right now and scroll through your feed, you are almost certain to encounter a meme …

[ad_1] Cannabis-inspired accounts with a feminist touch. June 30, 2018 4 min read Brought to you by Celia Gold The modern cannabis community boasts an outspoken intersectional feminist presence. All manner of cannabis advocacy and lifestyle brands are sprouting up IRL and on social media every day, providing new streams …

[ad_1] Although all businesses with an online presence should invest in search engine optimization, it isn’t the end-all, be-all when it comes to driving traffic to a professional website. June 29, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s no surprise that driving traffic to …

[ad_1] Make sure that your social media channels make you look good — important people are probably checking your profile. June 20, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. According to Kaplan Test Prep’s most recent survey of college admissions officers, more than two-thirds of …

[ad_1] Recruiters are becoming more and more like marketers in the tools and methods they use. June 19, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. The digital age is changing the way all fields work, across the board, and HR is no exception. As a result, a …

[ad_1] To implement successful advertising and social media campaigns in the franchise world, franchisors and franchisees must communicate, collaborate and cooperate. June 19, 2018 3 min read This story appears in the June 2018 issue of Entrepreneur. Subscribe » Marketing for franchises is deceptively complicated. A brand must present one …

[ad_1] Reaching your closest community is easier than you think. June 18, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. With the unique and boundless potential of social media marketing, it can be easy to forget the power of your local community. In order to reach …

[ad_1] Here are three ways to help — not hurt — your brand on social media. June 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media has become increasingly influential as a method to reach consumers, but the ad world hasn’t prioritized it accordingly. …