Public Relations

[ad_1] Residential real estate has historically been a relationship-based industry. Those looking for the perfect home to raise a family will work closely with their real estate agent to find the most desirable property. Agents tend to possess engaging personalities and actively cultivate personal networks to generate new business. Related: …

[ad_1] Given that it’s 2015 and we’re well into the digital age, I’m still surprised at the archaic nature of the the PR coverage reports I see handed out by agencies and PR teams: Typically, they include just the article, publication and monthly circulation. Related: 4 Ways to Get Publicity on …

[ad_1] This article was written by YEC member Beth Doane. She is managing partner of the award-winning communications firm Main & Rose, a journalist, speaker and social entrepreneur. Attracting investors, reaching new customers or even landing a book deal, major speaking opportunity or television appearance can be game changers for you and your …

[ad_1] Unless you’ve been buried under a rock for the last few months, you’ve likely heard about the issues regarding fake news stories gathering millions of likes, shares and comments on social media. Most of the media coverage of this unsettling phenomenon has centered on politics, but there is so much more …

[ad_1] In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author reveals six different types of direct mail pieces you can choose from. There are many different formats and designs …

[ad_1] The following excerpt is from Michael Glauser’s new book Main Street Entrepreneur. Buy it now from Amazon | Barnes & Noble | iTunes There are always ways to produce big results with small means, which is critical to an entrepreneur’s long-term success and sustainability. The entrepreneurs I have interviewed over the past 20 years and …

[ad_1] Entrepreneurs at bootstrapped companies have to do more with less. In an attempt to DIY it to the next phase, companies in the pre-funding stage hustle 24/7 to get noticed and land meetings with investors. But a great idea, a viable product, a wide-open market and the right inflection …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » When I conduct seminars for startups, I typically start out by defining public relations to help entrepreneurs understand what it takes to create and execute a PR plan that achieves their business goals. So, …

[ad_1] Although we watch it, read it, Tweet it, listen to it, and discuss it every day, few people have really stopped to consider the question, “What is news?” The Republican presidential race recently taught us that media coverage is a big deal. Public relations professionals have a bag of …

[ad_1] Much has been written about the strained relationship between reporters and PR practitioners, so the question is: How can we show reporters we love them and, in turn, help them fall in love with us? Here are some ways to make them feel special: 1. Offer “gifts.” This could …