Public Relations

[ad_1] One of the challenges every inventor faces is deciding which idea to launch first in the market from multiple potential ideas under development. Given that each idea has a unique set of strengths, weaknesses, opportunities, and possible threats, utilizing the FACT test can provide a greater probability for market …

[ad_1] The 4 P’s of marketing: Can you name them? If you can’t, get to know them. They’re product, placement, price and promotion. And you’ve probably already spent a lot of time on the first three. Related: 6 Ways to Bootstrap the PR Your Startup Needs But Can’t Afford Now, however, it’s time …

[ad_1] It recently came to light that Mark Zuckerberg’s public image is managed by more than a dozen employees, each tasked with a variety of specific responsibilities ranging from writing posts to deleting spam and troll comments. This also includes a professional photographer who captures Zuckenberg’s “everyday life” scenes like visiting …

[ad_1] Entrepreneurs pride themselves on being innovators. They fill in the gaps in daily living, bringing the public products and service before we realized we needed them. But a successful business can be built on the genius of someone else. Some of the most brilliant entrepreneurs in history have made their mark …

[ad_1] Business owners, you ought to be blogging. If you are not, you should start. Blogging is a way to update your customers about changes in your business and engage with your customers on developments in your industry. But here’s the thing, don’t be boring. If you bore your readers …

[ad_1] I am a consultant in a large global firm and my official office is a good four-hour drive away. Whenever people hear that I work from home, they wistfully sigh and say, “you’re lucky, I wish I could do that?” I smile politely as they prattle on about how cool …

[ad_1] Q. If you’re on a tight marketing budget when or how should PR be used?—Jen Cvetkovic-Trivett A: If you have a tight marketing budget, you’ve come to the right place. PR is one of the most cost-effective marketing strategies, because the only thing it costs you is time. There …

[ad_1] In this on-going series, we are sharing advice, tips and insights from business warriors who are out there doing battle day in and day out. (Answers have been edited and condensed for clarity.) Please give us a rundown of the work you are doing.My name is Debbie Spander, I lead Wasserman’s Broadcasting and Coaching group, …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » We’re living in the Information Age. All day, you’re bombarded with a barrage of content of all types. And it only stands to increase. A study by Veronis Suhler Stevenson and Borrell Associates predicted that …

[ad_1] Relationships are built on trust. You do what you say you are going to do. You show up when you say you are going to show up. You respect boundaries. While that’s true for your friends and lovers, it’s also true for your customers. Brands these days have more …