Franchise Talk: You Can Help Rebuild Marawi Through Franchis…


Signing of the memorandum of understanding for Franchise Intervention to Rebuild Marawi (from left to right) Chamber of Commerce and Industry Foundation of Iligan President Reggie Punongbayan, Ms. Katty Gandamra representing Marawi City Mayor Majul Gandamra, PCCI VP for Mindanao Merlou Quisumbing, PFA Vice Chairman, Francorp CEO and President of the Philippine Chamber of Commerce and Industry (PCCI) Ms. Bing Sibal-Limjoco, Lanao del Sur Assemblyman Zia Alonto Adiong representing Gov. Bedjoria Soraya Adiong, GoNegosyo Programs Head for ARMM Projects Ginggay Hontiveros-Malvar, Marawi Chamber President Abdul Rashid Macala, and Caffe La Tea CEO Happy Lizette Pajimna



Entrepreneurship has always been a strong path to nation-building. With the recent launch of the Franchise Intervention to Rebuild Marawi (FIRM) Program, the Philippine Franchise Association (PFA) is showing that franchising can also be a tool for rebuilding a city ravaged by war.


“I am confident that this city will rise from the ashes and rubbles because of you, the people of Marawi,” Bing Limjoco, vice chairman of PFA, said during the launch of the program. “We believe in your strength, resilience and determination to rebuild Marawi. We also believe that one of the most effective ways to rebuild Marawi is to promote economic activity in the city.”


With the launch of FIRM, residents of Marawi and the families of soldiers killed-in-action can get access to both franchise education opportunities, as well as franchise packages with waived franchise fees. Over 300 attendees joined the initial launch and an initial batch of 18 brands have started to offer waived franchise fees for the project beneficiaries, including:



Total Capital Investment Under Php500,000




Farron Café



Living Water



Mister Donut (only for families of soldiers killed in action during the Marawi siege)



Mr. Softy



Sitsirya Sari Sari






Sumo Takoyaki


Sweet Corner




Total Capital Investment From Php500,000 to Php1 Million




Pure Nectar


Johann Coffee



Total Capital Investment Over Php1 Million

Bayad Center



Caffe La Tea



Fresh Salon


Mont Albo





Xcess Salon




Through the years, franchising has helped business owners grow from one to many and has helped create thousands of entrepreneurs and millions of jobs. With FIRM, the PFA continues to show that franchising’s win-win-win partnership extends beyond just profit, but also for the rebuilding of lives and cities. 


The Franchise Intervention to Rebuild Marawi (FIRM) is a program by the Philippines Franchise Association ( in response to Go Negosyo’s call to help rebuild Marawi. For more information contact the PFA at (SMART) 0999-8833732 | (SUN) 0932-8792732 | (GLOBE) 0917-8320732 or email at [email protected]








Chris Lim is Chief Marketing officer of Francorp Philippines (; President of U-Franchise Sales & Management (; and Chair for ASEAN for the Philippine Franchise Association (

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