Online Marketing

Close the Generational Gap with a Smarter Social Content There’s a common assumption that social media adoption has plateaued as we approach the mid-2010s, but in fact, 15 brand new people start using social for the very first time every second. And as of January 2017, approximately 2.8 billion people around …

How to Use Content and Social to Promote Your Small Business   In the United States, the small business sector represents a significant part of the nation’s economic growth, with an estimated 28 million registered businesses earning 54 percent of annual sales in America. Small business accounts for 55 percent of all jobs and, on …

5 Tricks for Growing Your Audience and Business on LinkedIn Though social media has become a competition of virality, there are still a few sacred places that can be used for professional growth. Building a strong brand on Twitter and Facebook can do a lot for your personal network, but …

Put Your Experience to Work for Yourself and Others as a Life Life coaching? What does that have to do with business? I was shocked the first time I heard this question. Twenty years ago, the life-coaching industry was in its infancy, and professional coaches were hard to find. Today, …

[ad_1] Social media is crucial to the success of any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of “follows”, “likes” and “shares” is still important, the credibility of a brand is distinguished by …

[ad_1] You know social media can be a valuable tool for your business — you just haven’t found the time to prioritize it. But then it hits you. “I’ll just get an intern to help!” After all, it’s a cheap solution and those college kids know everything about that social …

[ad_1] You need three things to create good campaigns and engage with fans on social media: good content, a steady stream of good content, content intelligence. Every minute, we see a heavy downpour of social media messages, like millions of construction workers pouring concrete down the cement mixer, but instead of …

[ad_1] It’s important for businesses to stay engaged on their social media accounts so they can respond quickly to negative feedback and keep customers happy. At my company, ConsumerAffairs, we have a team that monitors, engages with and posts content on our social media accounts manually. In addition, I personally …

[ad_1] Most businesses focus on either profit or popularity when using social media marketing. Either they are focused on getting lots of followers and tons of engagements, or they are knee-deep in direct response data, split testing and data mining to achieve more sales. But just as Reese’s Peanut Butter Cups …

[ad_1] If you know anything about modern day marketing, then you know social media is critical. This is the first time in history that people have been instantly connected all over the world, able to communicate in a moment over different mediums. If you have an audience, social media can …